Digital Marketing Specialist

Key Responsibilities

• Develop and execute digital marketing strategies to generate qualified leads
• Manage SEO initiatives and improve organic performance
• Plan and optimize Google Ads campaigns
• Own HubSpot automation, workflows, and CRM management
• Build landing pages using HTML and CMS tools
• Manage WordPress website
• Analyze performance using analytics tools
• Create assets using Canva
• Collaborate with sales to align GTM efforts
• Propose marketing campaigns to SVP of Growth
• Manage and monitor campaign performance and report findings and recommendations to SVP of Growth
• Other tasks relevant to the role, as assigned by the Manager