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Marketplace Account Manager, Direct Business EMEA
Brooks Running · Amsterdam, Netherlands
About The Role
Your Responsibilities
Marketplace Performance & Growth
- Own revenue delivery and marketplace KPIs across assigned accounts, including traffic, conversion, full-price sell-through, and share of business.
- Implement seasonal strategies, revenue forecasts, and product sales aligned with EMEA targets.
- Analyze marketplace performance data to identify trends, risks, and growth opportunities, translating insights into actionable plans.
- Optimize digital shelf execution across platforms, including product visibility, assortment, and content quality.
- Support pricing and promotional execution in line with Brooks’ pricing strategy and full-price objectives.
- Identify and activate platform-specific growth levers such as campaign participation, search visibility, and assortment expansion.
Partner Management & Commercial Planning
- Build strong, trusted relationships with key stakeholders (i.e., buyers, merchandiser, digital teams) across marketplace partners.
- Develop and deploy win-win account strategies that position Brooks as a strategic partner on each platform.
- Lead meetings and support Quarterly Business Reviews (QBRs) with PPP stakeholders.
- Act as the primary point of contact for assigned marketplace partners, ensuring alignment on business priorities and execution.
Execution & Cross-Functional Alignment
- Collaborate with Marketing to deliver best-in-class execution of seasonal campaigns and brand moments.
- Partner with the Direct Business Planner to ensure optimal product availability and inventory management across accounts.
- Align with Merchandising teams to ensure assortment plans support marketplace performance and consumer demand.
- Work closely with EMEA country teams to ensure consistent deployment of pan-European strategies.
Insights & Continuous Improvement
- Monitor competitor activity, platform deployments, and market trends, sharing insights with the broader team.
- Continuously assess performance against KPIs and recommend adjustments to strategy and execution.
- Contribute to key strategic projects and initiatives within the Direct Business team.
- Drive process improvements and identify opportunities to enhance efficiency and effectiveness.
Qualifications
Bachelor’s degree in Sales, Business Management, Marketing, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
- 5+ years of experience in account management, ideally within digital retail or marketplace environments (sports category preferred)
- Proven experience managing marketplace/platform partners (e.g., Zalando, Amazon, or similar)
- Strong track record of delivering commercial results and building successful, long-term partnerships
- Strong commercial acumen with ownership mindset across revenue, margin, and full-price performance
- Highly data-driven with the ability to translate performance data into clear actions and decisions
- Strong understanding of key digital retail drivers, including traffic, conversion, merchandising, pricing, and promotions
- Ability to manage complex projects and work effectively in cross-functional, international environments
- Excellent communication and presentation skills in English
- Strong proficiency in Excel, PowerPoint, and data analysis tools
- Strong interpersonal skills with the ability to influence and build trust across internal and external stakeholders
- Highly organized, detail-oriented, and able to balance execution with strategic thinking
- Demonstrate innovation, initiative, and a continuous improvement mindset
- Travel 20% within Europe
- Embraces and lives the Brooks values!
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