Campaign Strategy & Planning Specialist (Consumer Business)

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

• Why does this job exist and why is it critical?​
• In this role, you will strategize and develop prepaid base marketing initiatives that drive revenue growth, retention, and engagement for our existing Hotlink Prepaid base.
• This role is important in shaping the base marketing strategy to maximise customer value over time.

Job accountability

Campaign Strategy & Planning

• Managing the full campaign lifecycle, from ideation and design to execution, tracking, and optimization.
• Drive revenue growth, engagement and reducing churn within the existing consumer base.
• Work closely with analytics team to drive data-driven segmentation to create personalized offers to improve the take up.
• Collaborate with Data Scientist team to build models to enhance campaign targeting and take up.
• Explore new features and tools to enhance base marketing targeting and execution.
• Constantly review and monitor prepaid trending and usage programs to ensure Hotlink remain competitive and relevant in delivering values to prepaid subscribers.

Key Requirements

• 6–10 years total experience, preferably 3–5 years directly in base marketing / CRM / lifecycle marketing
• Strong analytical skills
• Excellent collaboration and communication skills to deal with stakeholders

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.