About The Role

We are seeking a highly analytical and data-driven Digital Analytics Manager to lead our digital tracking, performance measurement, and insight-generation efforts across products and regions. This role will be responsible for ensuring reliable data infrastructure, analyzing digital user journeys, evaluating marketing performance, and producing actionable insights that directly impact acquisition, engagement, and retention strategies. The ideal candidate will play a vital role in shaping a data-first marketing culture and enabling smarter decision-making across all digital touchpoints.

Responsibilities

Own and manage digital analytics tools such as GA4, GTM, Google Search Console, Yandex Metrica, Looker Studio, etc.
Build and maintain scalable tracking infrastructure across platforms (casino, sportsbook, fast games, mobile, web)
Define and implement tagging strategies, UTM structures, event tracking, and data layers in collaboration with developers
Monitor and improve accuracy of user behavior tracking, conversion funnels, traffic sources, and performance attribution
Analyze campaign, promotion, and tournament performance by evaluating metrics such as bet count, user count, GGR, bounce rate, CPA, LTV, retention
Design and automate dashboards and reporting solutions for different department
Conduct behavioral analysis to support segmentation, targeting, lifecycle optimization, and user experience improvements
Collaborate with teams to support A/B tests, UX experiments, and feature adoption tracking
Benchmark competitor and market data to inform marketing initiatives and product strategies
Ensure full compliance with data protection regulations (GDPR/local laws) across all analytics implementations

Requirements

Bachelor's or master's degree in Marketing, Data Analytics, Statistics, or a related field
Minimum 2–4 years of hands-on experience in digital/web analytics or marketing analytics roles
Advanced proficiency with GA4, GTM, SQL, Looker Studio, BigQuery, or similar tools
Experience with behavioral analytics platforms
Strong understanding of marketing attribution models, funnels, cohort analysis, user segmentation, and retention metrics
Experience building automated dashboards and reports for cross-functional teams
Familiarity with digital marketing performance metrics (CTR, CPA, ROI, FTDs, NGR, etc.)
Excellent collaboration skills with both technical (developers) and non-technical (marketers) stakeholders
Knowledge of affiliate tracking, mobile attribution, or fraud detection tools is a strong plus