About The Role

Our client, Growe, is a leading business advisory and services group in iGaming and Entertainment. Сreators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, Growe helps businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth.

Perfect for those who aim to

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Lead the VIP brand strategy for the LATAM region, setting the tone of voice, positioning, and overall creative direction;
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Build impactful and localized brand experiences, from gifting to communications, that reflect user preferences, cultural nuances, and seasonal trends;
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Collaborate closely with the VIP Event Manager to craft exclusive, personalized event concepts that surprise and delight VIP users;
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Work alongside CRM, design, and social media teams to ensure a cohesive and compelling brand presence across all customer touchpoints;
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Propose and execute influencer and ambassador partnerships tailored to key LATAM markets;
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Monitor and analyze market trends, competitor activity, and shifting user behavior to inform strategy and refine initiatives;
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Deliver post-campaign reports and event recaps with performance metrics, user insights, and future recommendations;
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Maintain brand quality and consistency across all activations, from visual assets to gifting execution and user communications;
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Coordinate with legal, procurement, finance, and external agencies to ensure smooth and timely project delivery.

Experience you’ll need to bring

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Experience in Brand Marketing, Brand Management, or VIP Marketing, preferably within the iGaming or entertainment sectors;
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A deep understanding of LATAM markets;
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Proven success in developing and launching creative campaigns or VIP-focused brand experiences;
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Strong project management and cross-functional collaboration skills;
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Comfort working with performance metrics, budgets, and light Excel reporting;
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Advanced English proficiency and/or Portuguese fluency.

It's a perfect match if you have those personal features

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Strategic thinker with a pulse on branding, customer psychology, and cultural relevance in LATAM;
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Creative, resourceful, and confident in pitching and pushing new ideas;
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Organized and detail-oriented, able to see projects through from concept to execution;
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Proactive and independent, you take ownership and move ideas forward without waiting for direction;
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Highly collaborative, you thrive working across departments and geographies;
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Comfortable managing KPIs, timelines, and budgets in a fast-paced environment.