Manager, Market Development & Analytics

ACCOUNTABILITIES

• Lead market intelligence, consumer insights and analytics to support data-driven commercial decisions.
• Identify new market opportunities and monitor competitor activities to strengthen AirBorneo's market position.
• Ensure marketing investments are measurable and deliver a clear return on investment (ROI).

MINIMUM QUALIFICATION

• Bachelor's Degree in Marketing, Business, Economics, Data Analytics or a related field.
• Minimum 5 years' relevant experience in market research, analytics or commercial strategy, preferably in aviation, travel or a related consumer industry.
• Strong analytical and data interpretation skills, with proficiency in reporting/dashboard tools (e.g. Excel, Power BI or similar).
• Good understanding of market research methods and competitor analysis.
• Strong communication and stakeholder management skills.

RESPONSIBILITIES

• Market Intelligence: Build and maintain dashboards and competitor analysis frameworks to support evidence-based commercial decisions.
• Growth & Performance: Identify new market opportunities and measure marketing ROI and campaign effectiveness against commercial KPIs.
• Strategy & Collaboration: Support pricing and revenue strategy through consumer analytics and demand forecasting, in alignment with Commercial and Operations teams.

AUTHORITY

• Access and analyse market, sales and commercial data required for reporting and decision-making.
• Recommend marketing budget allocation based on ROI analysis, subject to approval by the Senior Manager, Marketing.
• Engage internal departments and external data/research providers to support analytics work.

DELEGATION OF DUTIES

• In the incumbent's absence, duties may be delegated to the Senior Executive, Media Planning and Key Account, or as directed by the Senior Manager, Marketing.