Senior Executive - Ad Sales, Sports

Job Description – Senior Executive - Ad Sales, Sports

Role Overview

We are looking for a highly motivated Key Account Manager (KAM) to join our Large Client Solutions (LCS) team. With marquee cricketing properties such as the ICC World Cup , IPL , and bilateral series, this role is pivotal in driving exponential revenue growth through strategic account management and client partnerships.

The KAM will own a revenue target of ₹250 Cr+ , focusing on large and high-potential accounts while also converting emerging clients into long-term strategic partners. This role demands a consultative, data-driven approach to ensure client retention, pipeline acceleration, and upselling across platforms.

Key Responsibilities

Account Management & Revenue Growth

• Manage and grow high-potential accounts with ownership of a revenue target of ~₹250 Cr or higher.
• Drive strong client engagement across decision-making hierarchies to maximize business opportunities.
• Ensure timely campaign execution to avoid under-servicing or missed revenue growth.
• Convert smaller and emerging clients into long-term strategic partners.

Tailored Approach for Digital-First Clients

• Engage closely with digital-first and startup brands , which demand agility, attribution-driven solutions, and daily consultative support.
• Provide media strategies that resonate with tech founders, growth CMOs, and data-centric marketers.
• Deliver integrated, customized solutions across broadcast, digital, and sponsorship assets.

Strategic Planning & Market Coverage

• Align with the core team on planning, strategy, and narrative for marquee cricket events.
• Ensure well-distributed market coverage through proactive outreach and engagement.
• Strengthen platform positioning as the preferred partner for sports marketing and digital-first campaigns.

Post-Campaign Analysis & Insights

• Deliver data-backed post-campaign evaluation reports , including Brand Lift Studies (BLS) .
• Translate insights into long-term media strategies for client retention and upselling.
• Drive increased share of wallet through consultative, data-led engagement.

Qualifications & Experience

• MBA/PGDM in Marketing, Sales, Media, or related field (preferred).
• 2–4 years of experience in media sales, digital advertising, or client partnerships .
• Proven track record of delivering revenue growth and managing large accounts.
• Strong understanding of digital-first brands, startups, and performance-driven marketing.
• Excellent stakeholder management, communication, and negotiation skills.
• Analytical mindset with experience in campaign reporting and insights.