Assistant Manager - Marketing

Sime Darby Auto Sports Company Limited Key Responsibilities

📈 Marketing & Business Development

• Develop and implement marketing campaigns to promote Porsche vehicles, services, and dealership events.
• Manage digital marketing channels including social media, website, and online advertising.
• Coordinate with Porsche corporate marketing teams to align dealership promotions with global brand standards.
• Organize customer engagement events, test-drive experiences, and product launches.
• Monitor market trends, competitor activities, and customer preferences to refine strategies.
• Prepare marketing reports and analyze ROI of campaigns.

🤝 Customer Relationship Management

• Enhance customer experience through personalized marketing initiatives.
• Support sales teams with promotional materials and lead-generation campaigns.
• Build long-term relationships with Porsche owners and prospects through loyalty programs and exclusive events.

🛡️ Safety & Compliance Role

• Ensure all marketing activities, dealership events, and promotional campaigns comply with safety regulations and Porsche standards .
• Collaborate with the Safety Officer to integrate safety messaging into marketing communications (e.g., responsible driving, vehicle safety features).
• Oversee event logistics to guarantee customer and staff safety during test drives, exhibitions, and dealership functions.
• Conduct risk assessments for marketing events and implement preventive measures.
• Promote a culture of safety awareness among marketing staff and external vendors.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3–5 years of experience in marketing, preferably in the automotive or luxury retail sector.
• Strong knowledge of digital marketing tools and CRM systems.
• Excellent communication, presentation, and organizational skills.
• Passion for luxury automobiles and customer-centric marketing.
• Understanding of workplace safety practices and event risk management.