VIP Brand Manager

Growe welcomes those who are excited to

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• Lead the VIP brand strategy for the LATAM region, setting the tone of voice, positioning, and overall creative direction;
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• Build impactful and localized brand experiences, from gifting to communications, that reflect user preferences, cultural nuances, and seasonal trends;
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• Collaborate closely with the VIP Event Manager to craft exclusive, personalized event concepts that surprise and delight VIP users;
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• Work alongside CRM, design, and social media teams to ensure a cohesive and compelling brand presence across all customer touchpoints;
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• Propose and execute influencer and ambassador partnerships tailored to key LATAM markets;
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• Monitor and analyze market trends, competitor activity, and shifting user behavior to inform strategy and refine initiatives;
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• Deliver post-campaign reports and event recaps with performance metrics, user insights, and future recommendations;
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• Maintain brand quality and consistency across all activations, from visual assets to gifting execution and user communications;
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• Coordinate with legal, procurement, finance, and external agencies to ensure smooth and timely project delivery.

We need your professional experience

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• Experience in Brand Marketing, Brand Management, or VIP Marketing, preferably within the iGaming or entertainment sectors;
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• A deep understanding of LATAM markets;
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• Proven success in developing and launching creative campaigns or VIP-focused brand experiences;
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• Strong project management and cross-functional collaboration skills;
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• Comfort working with performance metrics, budgets, and light Excel reporting;
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• Advanced English proficiency and/or Portuguese fluency.

We appreciate if you have those personal features

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• Strategic thinker with a pulse on branding, customer psychology, and cultural relevance in LATAM;
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• Creative, resourceful, and confident in pitching and pushing new ideas;
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• Organized and detail-oriented, able to see projects through from concept to execution;
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• Proactive and independent, you take ownership and move ideas forward without waiting for direction;
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• Highly collaborative, you thrive working across departments and geographies;
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• Comfortable managing KPIs, timelines, and budgets in a fast-paced environment.

We are seeking those who align with our core values

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• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
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• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
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• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.