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KF
Senior Manager / Manager, Growth Marketing & AI Strategy
Konew FinTech Corporation Limited · Central, Hong Kong Island, Hong Kong
About The Role
- Develop and execute growth marketing strategies to drive customer acquisition, engagement and revenue growth across different business (digital consumer lending, credit card and loyalty program).
- Lead integrated marketing campaigns across digital, social media, CRM, content, O2O, partnership and traditional marketing channels.
- Drive performance marketing initiatives and optimize customer journeys through data analytics, conversion and ROI management.
- Identify and implement AI-powered marketing solutions, including AI content, automation, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies.
- Build strategic partnerships with merchants, agencies and business partners to develop acquisition, spending and engagement campaigns.
- Plan and manage online and offline events, brand activations and customer engagement programmes to strengthen brand awareness and business performance.
- Collaborate with cross-functional teams to ensure consistent brand positioning, campaign execution and customer experience.
- Monitor market trends, competitor activities and emerging technologies, providing insights and recommendations to support business growth.
- Support ad-hoc projects and assignments as required
- Bachelor Degree in Marketing, Communications, Financial Technology, or equivalent qualifications to HKQF level 5
- Minimum 8 years' experience in growth marketing, digital marketing, partnership marketing or integrated marketing.
- Experience in financial services, fintech, banking, consumer lending, credit card, payment, loyalty or e-commerce businesses is preferred
- Strong understanding of performance marketing, social media, CRM, customer acquisition and marketing analytics
- Exposure to AI marketing tools, marketing automation, AEO and GEO strategies will be an advantage
- Proven track record in managing integrated campaigns and delivering measurable business results
- Strong commercial mindset, project management and stakeholder management skills
- Excellent command of written and spoken English and Chinese
- Immediately available is highly preferred
- Attractive remuneration package
- Career progression opportunities
- Discretionary performance bonus
- Medical & Dental insurance
- Birthday leave
- Anniversary leave
- Study leave
- Study subsidy scheme
- Employee property loan / personal loan scheme
- Numerous other staff benefits
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