Regional Sales Manager

Regional Sales Manager

MANAGER: Manager, Sales

DIRECT REPORTS: HCPs and PCCs (Assigned Clinics)

SALARY: $80,000 + commission

FUNCTIONAL RESPONSIBILITIES

• The primary purpose of the regional sales manager is to drive sales performance within an assigned region by owning
• clinic results, coaching teams, and executing sales initiatives.
• ● Own sales performance for assigned clinics and region by driving consistent execution of sales strategy,
• achieving regional revenue targets, and ensuring accountability to clinic-level goals and results.
• ● Conduct regular field visits and in-office coaching to observe performance, reinforce standards, provide
• real-time feedback, and ensure consistent execution of sales and service expectations.
• ● Develop Hearing Care Practitioner (HCP) performance by working with HCPs on consultative selling,
• clinical-to-lifestyle translation, objection handling, and execution of the patient sales journey to drive revenue
• growth, improve close rates, and reduce returns.
• ● Develop Patient Care Coordinator (PCC) performance by working with PCCs on sales coordination and
• front-office execution, including appointment preparation, scheduling discipline, organization, patient
• communication, and customer service behaviors that enable sales success and patient retention.
• ● Identify underperformance and initiate corrective action by diagnosing root causes, delivering targeted
• coaching, documenting performance conversations, and escalating formal performance management as
• needed.
• ● Participate in hiring and onboarding for regional roles by leading interviews for PCC candidates,
• supporting interviews for HCPs as needed, and partnering with Sales leadership to ensure new hires are
• effectively onboarded and ramped to performance expectations.
• ● Reinforce sales training and execution by delivering small-group and one-on-one trainings, observing
• application in the field, and supporting adoption of sales methodologies, tools, and expectations at the clinic
• level.
• ● Monitor KPIs, returns, close rates, and pipeline trends to identify performance gaps, prioritize coaching
• efforts, and proactively address risks to regional sales performance.
• ● Escalate operational, personnel, or systemic issues to the appropriate internal partners (e.g., Human
• Resources, IT, Marketing, Operations, Training or Professional Development) to ensure timely resolution and
• minimize disruption to clinic performance.

MANAGERIAL RESPONSIBILITIES

• Manage day-to-day performance of HCPs and PCCs by setting clear expectations, monitoring results,

providing ongoing feedback, and reinforcing accountability at the clinic level.

• Initiate and document performance counseling by addressing performance or behavior issues, completing

written counseling as appropriate, and escalating matters to the Sales Manager and HR when needed.

• Ensure adequate staffing and coverage by identifying coverage gaps, coordinating schedules, and

partnering with the Sales Manager to address hiring or temporary staffing needs.

• Reinforce sales culture and expectations by modeling desired behaviors, holding teams accountable to

standards, and consistently reinforcing company sales processes and service expectations.

KEY PERFORMANCE INDICATORS

• ● Regional Budgeted Net Sales – How consistently assigned clinics meet their monthly budgeted net sales
• targets.
• ● Sales Opportunity Volume – How consistently clinics meet their monthly goals for sales opportunity type
• appointments, including Hearing Evaluations, Consultations, and other defined appointment types.
• ● Close Rate – The percentage of sales opportunities that convert to completed sales across assigned clinics.
• ● Clinic Performance Improvement – Improvement in clinics that are below budget, measured by progress
• toward budgeted net sales and sales activity expectations.

COMPETENCIES

• ● Sales execution
• ● Team development
• ● Use of data
• ● Accountability
• ● Communication
• ● Adaptability

REQUIRED EXPERIENCE - INTERNAL / EXTERNAL

• Multi-location or regional sales experience
• Experience managing and developing sales teams
• Sales execution coaching and standards reinforcement experience
• Performance management and accountability experience
• Cross-functional collaboration experience

Join Beltone and grow professionally in a dynamic environment where your skills contribute to superior patient care. We are an Equal Opportunity Employer.
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