Director of Content

About Uncovered

Uncovered is an award-winning, London-based social-first creative agency founded in 2017.

Social sits at the heart of everything we do.

From strategy to production, our team is fluent in the language of social, with a deep understanding of culture, platforms and the audiences that shape them. Working with a diverse portfolio of brands, we uncover what makes each one distinctive and create ideas built for where attention lives today. Our approach is rooted in social-first fundamentals: real people, real stories and video-first creativity.

We create at the speed of social; strategising, ideating, designing and producing through our team of in-house strategists, creatives, art directors, copywriters, producers, editors and videographers. We test, learn and iterate in real time, delivering end-to-end solutions from creative strategy through to production, reporting and analytics.

Named Campaign's Social Media Agency of the Year in 2026, Uncovered has become one of the UK's fastest-growing creative agencies, driven by a simple ambition: to build the best social-first creative agency in the world. Today, as part of LBG Media, we combine independent creative thinking with unrivalled social insight and cultural influence to help brands create work that earns attention and drives meaningful impact.

Our culture is as important as our creative. We believe the best ideas come from diverse perspectives, collaborative thinking and an environment where people can do the best work of their careers. With women representing around 60% of our leadership team, we're committed to building an inclusive, ambitious culture where talent is nurtured, creativity thrives and everyone has the opportunity to make a difference.

The Role

The Director of Content is responsible for overseeing the output of all video content across clients and campaigns that runs through the edit team.

Reporting into the Head of Strategy, this role sits as the link between the strategy team and creative teams with the total output of the edit team. Ensuring the work is creatively strong, platform-native and content is produced in an operationally efficient manner at a high volume. They will provide creative direction, quality control and strategic oversight across edits as well as working closely with the Video Lead and Production Director to ensure social first edit principals are considered across the total process of content production. They will report back on data, performance and guide how content continues to improve.

The Director of Content combines strong creative instincts with a deep understanding of how social-first video content is captured, structured and edited to perform across platforms.

The role will manage the Edit Lead who oversees all editors.

Responsibilities

Edit Leadership

• Oversee creative standards and output across Edit teams, quality assurance across all edits
• Ensure content is platform-native, engaging and socially effective
• Provide quality assurance and creative feedback across projects
• Support teams in balancing quality, pace and delivery

Social First Content Development & Data sharing

• Champion best practice in social-first content production
• Ensure strong understanding of pacing, hooks, storytelling and retention within short-form content
• Support the development of content formats across TikTok, Instagram, Shorts and YouTube
• Bring new creative approaches, references and platform behaviours into the agency
• Bridging the gap of data in how the strategy team analyse performance of creative to feedback into the wider agency.

Team & Workflow Management

• Work closely with Video Leads, Edit Leads and wider Production team to manage workflows and priorities
• Mentor and support team across the department
• Help improve systems, workflows and collaboration between teams
• Support resource planning and operational efficiency

Cross Department Collaboration

• Inform Strategy and Creative through to execution (Production) by analysing data and insights, feeding into creative teams for ideation and ensuring this is captured in all content (video and final edit) through the production process to deliver data led, social first content.
• Requires extensive collaboration with Strategy, Creative and Production teams from briefing through to delivery
• Ensure production and post-production considerations are embedded early into campaign development
• Support pitches and proactive creative opportunities where required

Qualifications & Experience

• Strong experience leading video and post-production teams within a social-first agency, publisher or production environment
• Proven experience delivering high-performing social-first video content at scale
• Strong understanding of short-form social storytelling and editing principles
• Experience across both shoot and edit environments
• Experience with YouTube and longer-form content is desirable

Key Skills & Attributes

• Deep understanding of social-first video production and editing
• Strong creative judgement and storytelling instincts
• Excellent understanding of pacing, hooks and audience retention
• Strong leadership and communication skills
• Organised, proactive and solutions focused mindset
• Collaborative approach across creative, production and client teams

Benefits

• Hybrid and Flexible working (Monday & Friday work from home)
• Free Breakfast, Snacks & Drinks
• Pension Scheme
• Friday 3pm Finish
• Cycle to Work Scheme
• SPILL Therapy Support
• Monthly Wellness Fund
• Eye Care Allowance
• £500 Referral Scheme
• Personal Development Day
• Dental Health Plan
• 12 Month Season Ticket / Travel Loan

Uncovered Group is an Equal Opportunity Employer. We strive to be a diverse workforce, where all can thrive and belong. Uncovered is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.