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Sales Development Representative (SDR) - Accounting & Financial Services

Pavago · Remote, Kenya

AccountingRemoteExternal listingfull-time2 days ago

About The Role

  • Sales Development Representative (SDR) – Accounting & Financial Services
  • Full-Time | Remote | U.S. Business Hours (EST)

About the Role

At Pavago, one of our clients is hiring a results-driven Sales Development Representative (SDR) to generate and close new business across accounting, bookkeeping, and financial services .

This is more than an appointment-setting role. You’ll own prospecting, outreach, discovery, follow-ups, pipeline management, and the closing of smaller deals.

You’ll target businesses across industries including construction, home services, e-commerce, trucking, real estate, and churches , helping prospects identify financial and accounting needs and move toward the right solution.

What You’ll Do

Outbound Prospecting & Lead Generation

  • Build targeted prospect lists using LinkedIn Sales Navigator, Apollo, and industry databases
  • Execute outreach through cold calling, email, LinkedIn, and social channels
  • Research prospects and personalize messaging around relevant accounting and financial pain points
  • Maintain consistent follow-up cadences to generate qualified opportunities

Discovery, Qualification & Closing

  • Conduct discovery and qualification calls with business owners and decision-makers
  • Identify needs around bookkeeping, accounting, reporting, and financial operations
  • Qualify opportunities using frameworks such as BANT, SPIN, or MEDDIC
  • Present solutions, handle objections, and move prospects toward a decision
  • Prepare proposals and close smaller opportunities independently
  • Coordinate successful handoffs to onboarding and service delivery teams

CRM & Pipeline Management

  • Maintain accurate records in HubSpot, Salesforce, or similar CRMs
  • Track activities, notes, follow-ups, pipeline stages, and deal status
  • Ensure qualified opportunities never stall due to missed follow-ups
  • Maintain strong pipeline visibility and CRM hygiene

Sales Performance

  • Track outreach, response rates, conversions, pipeline, and revenue
  • Review performance regularly and optimize messaging
  • Provide clear weekly pipeline and sales updates
  • Support basic lead-generation campaigns through Facebook and Instagram where needed

What We’re Looking For

  • Proven B2B sales experience in accounting, bookkeeping, financial services, or closely related professional services
  • Experience with outbound prospecting and lead generation
  • Confidence conducting discovery calls, presentations, and objection handling
  • Experience managing opportunities from prospecting through close
  • Familiarity with HubSpot, Salesforce, or similar CRM platforms
  • Experience with tools such as Apollo, LinkedIn Sales Navigator, Outreach, or Salesloft
  • Excellent spoken and written English
  • Strong follow-up, organization, and relationship-building skills
  • Ability to work independently during EST business hours

Nice to Have

  • Experience selling to SMBs or service-based businesses
  • Familiarity with GoHighLevel or Digits
  • Understanding of bookkeeping and accounting workflows
  • Facebook or Instagram lead-generation experience
  • Experience selling into construction, home services, trucking, real estate, or e-commerce

What Success Looks Like

  • Consistent qualified opportunities generated
  • Strong lead-to-discovery and discovery-to-close conversion
  • Revenue generated from closed opportunities
  • Reliable outbound activity and response rates
  • Clean, accurate CRM and pipeline management
  • Consistent and proactive prospect follow-up

Why Join?

  • Fully remote role
  • Direct ownership of pipeline and revenue
  • Opportunity to manage more of the sales cycle than a traditional SDR
  • Exposure to U.S. accounting and financial services
  • Performance-driven environment with clear KPIs
  • Growth path into Account Executive, Sales Manager, or Business Development leadership

Interview Process

  • Initial Application Review
  • Spark Hire Intro Video
  • Recruiter Interview
  • Client Interview
  • Offer & Onboarding

What Happens After You Apply

Qualified candidates will receive a Spark Hire invitation to complete a short Intro Video. This helps us learn more about your sales experience, communication skills, and background selling accounting or financial services.

Please check your inbox and spam/junk folder for the invitation.

Apply Now

If you have experience selling accounting, bookkeeping, or financial services , enjoy outbound prospecting, and can confidently take opportunities from first contact through close, we’d love to hear from you.

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