Fractional Chief Marketing Officer

• Welcome to Huble 👋
• HubSpot's 2024 global partner of the year! We are a global HubSpot, AI, marketing & creative consultancy
• enabling mid-market and enterprise businesses move faster, adapt smarter, and innovate freely — by building
• their business around HubSpot's CRM. We believe in striking a balance between professionalism and being
• human.

👀 Who we're looking for

• We're looking for a Fractional CMO to bring senior-level marketing strategy and leadership to Huble,. This is a
• hands-on role — you'll be setting direction and getting stuck into execution, working closely with our CEO to
• land our new positioning, reignite lead generation, and bring structure to our marketing function.
• You'll report directly to the CEO and work closely with our Commercial Directors, sales teams, and regional
• stakeholders to translate business priorities into coordinated marketing execution across multiple regions.
• This role suits someone commercially sharp, comfortable owning strategy and execution in the same breath,
• and ready to move fast from day one.

🚀Key Focus Areas

1. Repositioning & Go-to-Market Launch

• Take Huble's new positioning, messaging, and services split from near-complete to fully launched
• Own the marketing launch of our new services families: Transform, Revenue Engine, and Performance
• Align sales collateral, creds decks, and internal comms with the new positioning
• Lead training so the whole team can confidently describe who we are and what we do

1. Demand Generation & Pipeline

• Drive an immediate uplift in sales prospects across all regions
• Identify and launch quick-win campaigns and activities to generate net new leads
• Own marketing-generated pipeline reporting and hold the team accountable to it

1. Website & CRO

• Own the new website launch end-to-end, working with our design and development team
• Ensure the site reflects our new positioning and supports conversion and demand generation
• Work with our Content & Search Manager to protect and grow organic and AI search visibility

1. HubSpot Ecosystem & Partner Marketing

• Manage Huble's presence and relationships within the HubSpot ecosystem and partner directory
• Treat HubSpot representatives as a key marketing persona
• Coordinate partner campaigns, webinars, and co-marketing activity

1. Events

• Lead marketing activity across our major events this year, including Unbound (Boston), DMEXCO

(Germany), and GROW EMEA (London)

• Coordinate pre-event promotion, live social activity, and post-event follow-up with sales

1. Team Leadership

• Manage and support our Content & Search Manager and Digital Designer
• Bring structure, accountability, and clarity to the marketing function
• Own weekly marketing rhythm and briefing across the team

⚡️Success Metrics (indicative)

Core KPIs

• Marketing-generated pipeline contribution
• Sales prospects generated from marketing activity

Additional KPIs

• Website conversion improvement
• Event ROI
• Campaign execution performance
• Organic and AI search visibility growth
• Marketing delivery against timelines and priorities

🏗️To excel in this role, you should have

• Proven experience as a CMO, Marketing Director, or Head of Marketing, ideally in a fractional or advisory capacity
• Experience in B2B marketing within SaaS, Technology, CRM, Consulting, or Digital services
• Strong hands-on experience with HubSpot CRM, Marketing Hub, and Content Hub
• A track record of leading repositioning, GTM, or brand transformation work
• Experience managing multi-channel marketing activity — campaigns, content, events, website
• Comfort managing people and coordinating multiple senior stakeholders
• Understanding of marketing reporting, attribution, and CRM alignment

These personal qualities are key to your success

• Commercially sharp and execution-focused
• Comfortable moving between strategy and hands-on delivery
• Proactive, accountable, and able to hit the ground running
• Confident working with senior stakeholders, including C-suite
• Thrives in a fast-moving, still-being-built environment

The Practical Bits

• Commitment: 3 days per week
• Start: ASAP
• Reports to: CEO
• Engagement: Fractional / contract

Huble Values

• We are Human
• We embrace Change
• We are Innovative
• We solve for the Customer
• We are Team Players

• 👥 Meet the Team
• You'll work closely with our marketing team, Commercial Directors, and our CEO.

Interview Process

• Video Interview
• 1st Interview (30 min)
• Presentation Interview (60 min)
• Final Interview (30 min)

• We aim to complete the process in under 15 working days (subject to availability).
• Keen to Huble with us?
• If you're ready to take this on and help us move faster, we'd love to hear from you. Apply today and let's Huble
• together!