Fractional Marketing Manager & Executive Assistant- Remote

Working with a UK-based business

We are looking for a highly organised, commercially minded Fractional Marketing Manager & Executive Assistant to join our client's team and take ownership of both strategic marketing activity and key executive support.

This is a varied, hands-on role suited to someone who can move comfortably between marketing strategy, campaign execution, client-facing administration and executive support . You will work closely with senior leadership, helping turn ideas into action while keeping day-to-day priorities organised and moving forward.

The Role

As the Fractional Marketing Manager, you will effectively operate as an extension of the client's marketing team. You will help shape the marketing strategy, coordinate execution and personally deliver key marketing activities.

You will also provide Executive Assistant support , helping senior leadership stay organised, prepared and focused on high-value priorities.

A key requirement of this role is that you are proactive and self-driven — you will be expected to anticipate needs, identify opportunities, and take initiative without waiting for detailed instructions.

Marketing Responsibilities

• Contribute to the development of the overall marketing strategy and translate it into practical action plans.
• Manage and coordinate marketing campaigns from planning through to execution.
• Plan and manage paid advertising campaigns, including grant-funded advertising opportunities where applicable.
• Manage and update website pages and landing pages using WordPress .
• Create, manage and coordinate monthly newsletters through HubSpot .
• Manage HubSpot CRM activity, including pipelines, automations and marketing workflows.
• Create and maintain email templates for campaigns and prospect outreach.
• Coordinate prospecting and outreach activity using Apollo and Revo .
• Support webinar and event promotion through Eventbrite .
• Coordinate the production of sales and marketing collateral, including presentations, sales decks, flyers and case studies.
• Create sales enablement materials and presentations for client and prospect meetings.
• Coordinate with designers, copywriters, SEO/PR agencies and other external suppliers.
• Use Canva and Claude/Claude Design to create and support marketing materials.
• Identify opportunities to improve processes through automation and AI.
• Monitor marketing activity and help identify opportunities for improvement and growth.
• Proactively identify gaps, opportunities and improvements across all marketing activity.