Content Director

About SAMY

We weren't built to follow, we were built to lead.

SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture,and build real connections at the speed the world moves.

Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what’s next.

We don't play it safe. We build what's next.

Link instagram, tiktok, cultura.

Role Mission

As a Content Director, you’ll lead the content vision and strategy for brands, turning cultural insights, trends and creative ideas into impactful content ecosystems across social platforms.

You’ll oversee the creative direction and quality of content, working closely with clients, creators and multidisciplinary teams to ensure content is relevant, distinctive and aligned with both brand and business objectives.

New project coming!

Join the team behind one of the world's most iconic beauty portfolios and help define how global brands win in today's creator economy.

Beauty is one of the fastest-moving and most influential industries in the world. Trends are born overnight, creators shape consumer behaviour, and communities decide what products become tomorrow's icons. Working on this account means having a front-row seat to everything happening across social, culture, creators and innovation.

At SAMY, you'll help global beauty brands stay ahead of what's next. You'll turn cultural shifts into strategy, identify the creators driving conversations, and build advocacy programmes that connect brands with millions of people in authentic ways.

You'll work at the intersection of social, culture, AI, technology and creativity, where every day brings new trends, new platforms and new opportunities to shape the future of beauty marketing.

If you're passionate about creators, obsessed with culture and excited by the idea of working on one of the most prestigious global beauty accounts in the industry, we'd love to meet you.

Key responsibilities

• Lead the overall content strategy and creative direction across TikTok, Reels, Instagram and other relevant platforms.
• Translate brand objectives, cultural insights and social trends into innovative content concepts and formats.
• Oversee the development of content from ideation and production through to final delivery, ensuring consistency and quality.
• Lead and inspire content creators, designers, editors, creators and other multidisciplinary teams.
• Develop content frameworks, guidelines and best practices to ensure consistency across markets and platforms.
• Identify emerging trends, creator formats and cultural opportunities to keep brands relevant and ahead of the curve.
• Collaborate with Account, Strategy, Influencer and Creative teams to develop integrated social-first campaigns.
• Present creative and content strategies to clients, building confidence and securing alignment.
• Monitor content performance and use insights to continuously improve creative output and impact.