APAC Marketing Manager

KEY ACCOUNTABILITIES

This position plays a strategic role in accelerating APAC Automotive segment growth by leading segment-focused market development, customer opportunity identification, and cross-functional commercial execution. In addition, this role serves as the primary APAC contact for project governance to support regional business growth and drive commercial excellence.

Automotive Segment Leadership (70%)

• Market Intelligence:
• Build a deep understanding of APAC automative value chain, customer needs, competitive landscape, and emerging technology trends.
• Monitor industry developments and identify growth opportunities, and transfer market shifts into actionable growth opportunities.
• Opportunity Development:
• Partner with sales and technical teams to convert customer needs into qualified opportunities and healthy pipeline.
• Lead regular opportunities review and track key projects to accelerate commercial growth.
• Segment Strategy & Execution:
• Act as the key APAC marketing interface for the Automotive segment by leading to the execution of segment strategy and aligning priorities across Sales, R&D, Product Management, and Operations.
• Provide structured innovation/project support for new automotive applications and contribute to the segment 5-year growth plan by defining opportunity spaces, growth levers, and execution priorities.

Functional Responsibility (30%)

• End-to-End Project Management: Define project scope, goals, and deliverables. Lead cross-functional teams (R&D, Sales, Supply Chain, Operations) through the standard stage-gate process from initiation to commercialization.
• Resource & Risk Management: Develop detailed project plans, allocate resources effectively, and proactively identify bottlenecks. Formulate mitigation strategies to ensure on-time and on-budget delivery.
• Stakeholder Communication: Facilitate regular project review meetings, track KPIs, and provide transparent status reports to senior management and key stakeholders.

QUALIFICATIONS

• Technical and/or Marketing degree, with >8 years of professional marketing experience.
• Solid automotive segment experience is required, preferably with exposure to chemical/material solutions, OEM/Tier value chains, EV-related applications, or automotive innovation projects.
• Capacity to translate information into business opportunities & threats
• Good influencing, listening and communications skills, with a proven ability to influence multiple stakeholders in a global arena
• Capability of working with remote teams
• Take ownership & accountability for results
• Solution & result oriented skills with a team player attitude
• Native Mandarin, English fluency, 3rd language as a plus

KEY COMPETENCIES

• Strong and resilient personality
• Trained analyst with broad know-how in market and customer analysis
• Proficient in marketing processes & tools
• Strong excel, PPT and financial analysis skills
• Dealing with ambiguity, influencing
• Ability to distill complex information and convey clear and compelling messages, supporting strategy developments
• Accountability, results orientation
• Continuous learning
• Commercially & financially savvy

Additional Locations