Senior Marketing Engineer

ABOUT PASSAGE

Passage helps international students navigate their journey abroad — from choosing a program and getting admitted to financing their studies and helping with their visa.

THE ROLE

You'll own Passage's marketing channels end to end — paid and organic, performance and brand. Meta and Google Ads are live across 15 countries today, organic search is instrumented, and TikTok, LinkedIn, and X are next. You'll decide where the money and effort go, keep the brand sharp on every surface, and answer for the numbers.

What makes this a marketing engineer role: at Passage, marketing runs on an AI-assisted platform built in-house — campaigns are launched, creative is built, audiences are sized, and performance is read in conversation with Claude, on top of real engineering (ads-API launch engines, MCP servers, policy guardrails). You'll operate through that platform and keep extending it. We're looking for the rare person who can both make the call to scale a channel and build the automation that scales it.

WHAT YOU'LL DO

• Own the paid channels. Run Meta and Google Ads across 15 countries — budgets, audiences, creative rotation, scale/kill decisions — and take TikTok, LinkedIn, and X from zero to measured, live channels.
• Own marketing performance. A single cost-per-outcome metric ranks every dollar of spend across platforms. You'll run the weekly performance cadence, own funnel metrics from impression to conversion, and make budget moves with numbers behind them.
• Own the brand across every surface. Our brand system (palette, themes, type, tone, per-medium rules) is encoded so AI produces on-brand work by default. You'll hold that bar as channels and languages multiply — ad creative, carousels, programmatic video, decks, and social posts, localized across 15+ languages.
• Grow organic alongside paid. Search Console and SEO, an organic social presence built on the same brand system, and content that feeds the funnel — so the machine doesn't run on paid alone.
• Run everything through the platform — and extend it. Launch engines against the ads APIs (dry-run by default, created-paused, idempotent, policy-enforcing), in-house MCP servers, and Claude skills for the recurring workflows. When something is manual and repetitive, you automate it; when a new channel arrives, you wire it in.
• Measure honestly. UTM and naming conventions designed as data (they feed our BigQuery warehouse and attribution models), pixels and conversion events per platform, and dated cross-platform analyses that become the team's institutional memory.

CHANNELS & STACK

Channels: Meta · Google Ads · TikTok (next) · LinkedIn · X · organic search & social Stack: Python (stdlib-first) · Meta Marketing API · Google Ads API / GAQL · Google Search Console · Claude Code + MCP (agent tooling) · Remotion (programmatic video) · BigQuery · policies-as-code by PR

YOU MIGHT BE A GREAT FIT IF YOU

• Have 4+ years spanning performance marketing and engineering — you've run real budgets and written production code (strong Python preferred).
• Have gone deep on at least two major ad platforms (Meta, Google, TikTok, LinkedIn, X) — at API depth, not just the UI: rate limits, learning phases, targeting quirks, attribution windows.
• Have genuine brand sensibility — you notice type, palette, and tone, and can tell on-brand from almost-on-brand at a glance.
• Are data-fluent: SQL, funnel math, attribution; comfortable defining a metric and defending it to leadership.
• Have safety instincts — dry runs, guardrails, idempotency — because your code and your decisions touch live ad spend.
• Are AI-forward: excited to work through agents and build the tooling that makes them safe and effective.

NICE TO HAVE

• International, multilingual campaigns; localization at scale.
• SEO or content-marketing background.
• Programmatic creative or video (Remotion or similar).
• Experience building MCP servers, LLM agents, or AI workflow tooling.
• BigQuery/dbt or analytics-engineering exposure.
• Early-startup experience owning a function solo.

WHAT SUCCESS LOOKS LIKE IN THE FIRST SIX MONTHS

• Every live channel runs through you — budgets, creative, and the weekly performance review — and at least one new channel (TikTok, LinkedIn, or X) is launched and honestly measured.
• The brand is consistent everywhere, even as languages and surfaces multiply.
• Leadership sees per-channel cost-per-outcome they trust, and the platform has grown wherever the work was manual.

• Ready to join us?
• We are building a company designed to expand access to life-changing opportunities around the world.
• If you are excited about building systems, solving complex problems, and shaping how a company makes decisions, we would love to meet you.
• Note: Artificial intelligence may be used in the screening or assessment of applicants.
• If your experience does not match every requirement but you believe you can thrive in this role, we encourage you to apply.

Compensation

C$100K to C$150K + Offers Equity