Vice President, Sales Enablement

Vice President, Sales Enablement

Job Summary

The Vice President of Sales Enablement is an executive leader who sets the strategic vision and drives enterprise-wide execution of a best-in-class sales enablement function. T his role serves as the primary architect of how the organization equips, develops, and aligns sales and operations teams to deliver the best patient outcomes —partnering with Marketing, Operations, Learning & Development , Product, Clinical teams and the C-Suite to deliver measurable business outcomes. This role owns both the strategy , execution and the budget for enablement, ensuring investments are prioritized, accountable, and tied directly to practice performance and revenue growth.

Core Competencies

• Enterprise Thinking — Connects enablement to broader organizational strategy with a holistic, long-term perspective.
• Executive Influence — Shapes senior and C-suite thinking through data, narrative, and credibility; earns a seat at the table as a strategic business partner.
• Building Organizational Talent — Attracts, develops, and retains top talent; builds an environment where people perform at their highest potential.
• Drive for Results — Creates cultures of accountability and performance; consistently drives above-target outcomes.
• Customer Focus — Embeds the patient voice into the enablement strategy; dedicated to internal and external customer needs.
• Compelling Communication — Conveys complex strategies with clarity and conviction across all organizational levels.
• Innovation — Champions bold, evidence-based solutions; create structures that reward experimentation and accelerate learning.
• Ethics and Values — Models core values consistently; demonstrates integrity and leadership disposition that elicits trust at all levels.

Essential Responsibilities

Strategic Vision & Executive Leadership

• Own the long-term sales enablement vision and translate corporate strategy into a multi-year roadmap aligned to revenue, patient experience, and market priorities.
• Manage the enablement budget and P&L, ensuring resources are allocated to the highest-impact initiatives and investments are clearly tied to business outcomes.
• Represent sales enablement at the senior leadership and Board level; serve as a strategic executive partner across Marketing, Operations, Finance, Product and L earning & D evelopment .

Team Leadership & Development

• Lead and develop a team including Director s of Sales Effectiveness and two Senior Manager s of Sales Enablement, with clear accountability, growth paths, and succession planning.
• Build a high-performing sales enablement organization with a culture of innovation, continuous improvement, and field partnership.

Field Readiness & Sales Content

• Ensure the field sales organization is fully equipped at all times —with the skills, knowledge, tools, and content needed to perform at a high level and deliver a consistent patient experience.
• Oversee the development and governance of all sales content—playbooks, talk tracks, selling tools, and consultation frameworks—ensuring alignment with buyer needs, brand standards, and sales strategy.
• Own the onboarding program strategy, driving faster ramp- up for new hires and ongoing development for the full field team.

Consumer Experience & Cross-Functional Integration

• Champion a patient-centric approach across all enablement work, embedding the full consumer journey—from consultation through post-sale—into every program.
• Lead enterprise change initiatives across Sales, Operations, IT, and Finance . Drive adoption of new tools and methodologies through rigorous change management.

Technology, Data & Performance

• Define the enablement technology strategy (CRM, consult tools , enablement platforms) and build an enterprise KPI dashboard connecting training investment to revenue, field execution , and consumer satisfaction outcomes.
• Champion a data-informed culture to continuously optimize enablement investments and demonstrate measurable ROI.

What Success Looks Like

• Revenue & Field Impact — Sales teams consistently exceed targets; enablement investment is directly linked to improved conversion, case value, and field readiness and execution.
• Consumer Experience — A differentiated, branded patient experience reflected in stronger Google ratings and NPS.
• Faster Onboarding — Reduced new hire time-to-productivity through best-in-class onboarding programs.
• Organizational Alignment — Sales, Marketing, Operations, and L&D operate from shared playbooks with minimal friction.
• Enablement as a Strategic Asset — Executive leadership views enablement as a critical, ROI-proven growth driver with disciplined budget stewardship.

Requirements / Qualifications

• Bachelor’s degree in Business Administration or related field; MBA strongly preferred.
• 15+ years in sales enablement, sales leadership, training, or go-to-market strategy; minimum 5 years at a senior director or VP level.
• Demonstrated success building and scaling enterprise enablement functions that drive sales performance, field readiness, and consumer experience.
• Proven ability to lead multi-tiered teams, manage budgets, and influence at the C-suite level; exceptional communication and executive presence.
• Deep expertise in adult learning principles, sales content development, sales training methodologies, and change management.
• Strong command of performance analytics and KPIs; experience with CRM and enablement platforms (e.g., Salesforce, Highspot , Seismic).
• Experience in multi-unit healthcare, retail, or consumer-facing organizations strongly preferred.