Global Organic Social Lead

About PayJoy

PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.

This role

We are looking for a senior, globally-minded Organic Social Lead to own and orchestrate PayJoy’s organic social presence across all markets. This is a strategic, cross-market leadership role responsible for unifying brand voice, setting direction for local agencies, and turning organic social into a measurable driver of brand equity and demand.

The ideal candidate combines strong brand sensibility with a data-informed approach to impact, the ability to lead external agencies across multiple markets, and the autonomy to operate with a truly global scope. This is not a content-execution role; it is about orchestration, governance, and connecting organic social to business outcomes.

Responsibilities

Global Organic Social Strategy & Brand Leadership

• Define and own the global organic social strategy, ensuring one consistent brand voice across all markets while allowing for local relevance.
• Build the global content and channel framework that local teams and agencies operate within (playbooks, guidelines, calendars, approval flows).
• Partner with the Brand Marketing Director to translate brand and business strategy into a distinctive organic social presence.
• Stay ahead of platform and cultural trends, bringing best-in-class organic social practices into the organization.
• Move the organization from fragmented, independent execution toward unified, centrally governed organic social.

Agency & Cross-functional Leadership

• Lead and coordinate local social agencies across all markets, setting unified direction, standards, and ways of working.
• Establish quality standards, review workflows, and feedback frameworks for organic social across markets.
• Collaborate cross-functionally with Brand, Performance, Lifecycle, Content, and Commercial teams.
• Manage relationships with external agencies and vendors, ensuring brand alignment and consistent execution.

Business Impact & Measurement

• Lower CAC by building owned demand through a strong, coordinated organic presence that performance channels would otherwise have to pay for.
• Generate qualified interest that can be redirected to retail/physical and D2C funnels where applicable per market.
• Establish KPIs and reporting for organic social globally, demonstrating contribution to brand health and acquisition efficiency.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 6+ years in organic/social media, with proven experience leading social strategy at a regional or global level (not single-market).
• Demonstrated success managing external agencies and aligning multiple markets under one brand direction.
• Experience connecting organic social to commercial outcomes (demand generation, funnel contribution, CAC efficiency).

Benefits

• Local benefits depending on the country of hire
• Company-funded health insurance for employee and immediate family Company-funded employee life and disability insurance
• Paid vacation days, unlimited sick leave
• $2,000 USD annual Co-working Travel perk
• $2,000 USD annual Professional Development perk
• Phone finance, headphone benefit, home office equipment allowance and wellness perks
• Catered lunches