Senior Product Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager based in Spain.

This is a fully remote opportunity to shape the go-to-market strategy for innovative technology products in a global, fast-moving <environment.You> will translate complex technical concepts into compelling positioning, messaging and campaigns for both technical and enterprise audiences.The role combines strategic product marketing with hands-on execution across launches, content, demand generation and customer <engagement.You> will work closely with Product, Engineering, Sales, Content, Regional Marketing and Partner teams to turn product value into measurable business <impact.You> will use data, experimentation and automation to continuously improve campaigns, messaging and marketing performance.The position offers significant ownership and visibility within a highly distributed international organisation working across the open-source technology <ecosystem.It> is an ideal opportunity for a technology-focused marketer who enjoys solving complex problems, moving quickly and making a global impact.

Accountabilities

• Develop and execute go-to-market strategies for a portfolio of technology products, aligning product value with customer and business needs.
• Lead product messaging and positioning, ensuring solutions are differentiated clearly in competitive markets.
• Translate complex technical concepts into compelling stories and value propositions that resonate with developers, technical users and enterprise decision-makers.
• Partner closely with Product Management and Engineering to understand product capabilities, customer needs, market opportunities and competitive dynamics.
• Lead content planning and development across website copy, whitepapers, blogs, product materials and sales enablement resources.
• Collaborate with regional marketing teams to plan and execute integrated campaigns designed to increase awareness, engagement and pipeline.
• Lead product and feature launches, coordinating cross-functional teams to drive awareness, adoption and commercial impact.
• Conduct competitive analysis and monitor market trends to continuously refine positioning, messaging and go-to-market strategies.
• Support customer engagement and growth initiatives, identifying opportunities to strengthen retention, upselling and cross-selling across the customer base.
• Plan and execute global events, webinars and community initiatives aligned with product and go-to-market priorities.
• Use data and performance insights to measure campaign effectiveness, optimise marketing funnels and improve customer engagement.
• Design and run experiments, learn from outcomes and iterate quickly to identify the most effective marketing approaches.
• Explore automation and technology-enabled workflows to improve marketing efficiency and execution.
• Work proactively across a globally distributed organisation, taking ownership of outcomes and contributing insights that help the wider marketing function improve.

Requirements

• Strong passion for technology, software and open-source innovation, with the curiosity to understand technical products and their business applications.
• Proven product marketing experience with the ability to develop positioning, messaging and go-to-market strategies for complex products.
• Excellent storytelling skills, with the ability to communicate effectively with both highly technical audiences and business or enterprise buyers.
• Strong written and verbal communication skills, with a high standard of clarity and attention to detail.
• Demonstrated growth mindset and willingness to experiment, learn from data and continuously improve marketing strategies.
• Strong analytical and data-driven approach, with the ability to connect marketing activities to measurable outcomes.
• Experience developing and executing demand generation initiatives and translating go-to-market strategies into pipeline growth.
• Experience marketing enterprise software, cloud, DevOps, open-source or other technically sophisticated solutions is highly desirable.
• Comfortable collaborating cross-functionally with Product, Engineering, Sales, Partners, Content and other Marketing teams.
• Ability to work independently, prioritise high-impact activities and take full ownership of projects and outcomes.
• Comfortable operating in a fast-paced, globally distributed environment with long buying cycles and multiple stakeholders.
• Interest in using automation, AI-enabled tools and emerging technologies to improve marketing effectiveness and productivity.

Benefits

• Fully remote working environment with a long-established remote-first culture.
• Competitive base compensation determined according to location, experience, knowledge and skills.
• Annual compensation review.
• Personal learning and development budget of USD 2,000 per year.
• Recognition and rewards programmes.
• Annual holiday leave.
• Parental leave.
• Employee Assistance Programme.
• Opportunities to travel internationally and meet colleagues through in-person team sprints.
• Travel benefits and upgrades for eligible long-haul company events.
• Opportunity to work with colleagues across a highly distributed global organisation.
• Exposure to innovative technologies, open-source ecosystems and emerging approaches to AI and technology-enabled marketing.
• High degree of ownership and autonomy in shaping product marketing strategy and execution.