Senior Social Media Strategy & Growth Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Social Media Strategy & Growth Manager based in United States.

This role is designed for a senior, hands-on social media leader who can turn strategic priorities into measurable growth <initiatives.You> will help expand social-first brands across Facebook, Instagram, TikTok, YouTube, and X while identifying new audiences, formats, and opportunities.The position combines social strategy, project ownership, content development, performance analysis, and operational <execution.You> will work cross-functionally with publishing, brand, and video teams to move projects from concept through launch, optimization, and scale.A key focus will be developing platform-native strategies rather than simply repurposing content across <channels.You> will also create repeatable systems, testing frameworks, and processes that help successful ideas scale across brands and platforms.This is an opportunity to shape social growth in a fast-moving, creative environment where strong execution, experimentation, and audience insight directly influence results.

Accountabilities

• Translate broad social media priorities into clear project plans with defined owners, timelines, deliverables, and success metrics.
• Own strategic initiatives from initial concept through launch, optimization, and eventual handover to the appropriate team.
• Coordinate projects across social publishing, brand development, video, and platform expansion teams while maintaining visibility into deadlines, blockers, and next actions.
• Build practical workflows, documentation, reporting structures, and repeatable processes that improve consistency, accountability, and execution speed.
• Identify execution gaps early and proactively resolve blockers to keep high-priority initiatives moving forward.
• Develop and execute expansion strategies for social brands across Facebook, Instagram, TikTok, YouTube, and X.
• Assess existing brands, audiences, and content formats to determine which opportunities are best suited to individual platforms.
• Develop platform-native strategies that account for the unique behavior, formats, and audiences of each social channel.
• Launch and grow new social accounts, brands, content formats, and recurring series from the ground up.
• Create scalable systems for adapting successful concepts across multiple brands and platforms without compromising their effectiveness.
• Help define positioning, target audiences, content pillars, recurring formats, and creative direction for new social initiatives.
• Partner with video teams to develop concepts, recurring formats, series, and content franchises.
• Contribute directly to content ideation, scripting, hooks, titles, thumbnails, and overall content packaging.
• Turn strategic concepts into clear, actionable briefs for creators, editors, and Social Media Managers.
• Develop initial content examples and prototypes that can be refined, handed over, and scaled by broader teams.
• Analyze performance across platforms, brands, projects, and content formats to identify opportunities and areas for improvement.
• Design structured testing plans and translate audience and performance data into actionable recommendations.
• Share relevant insights and learnings across the social organization and help improve underperforming projects, formats, and campaigns.
• Monitor relevant trends, news, internet culture, and audience behaviors, responding quickly when hands-on execution is required.
• Provide concise updates on project progress, performance, risks, key learnings, and recommended next steps.

Requirements

• Significant experience growing organic audiences for social-first media brands, digital publishers, or similar content-driven organizations.
• Strong hands-on experience across multiple social platforms, ideally including Facebook, Instagram, TikTok, YouTube, and X.
• Demonstrated ability to transform loosely defined ideas into structured projects, executed initiatives, and measurable outcomes.
• Strong project ownership, operational discipline, and follow-through in a fast-moving environment with competing priorities.
• Proven ability to create and develop content directly, rather than focusing exclusively on strategy or people management.
• Experience launching new social brands, accounts, platforms, content formats, or recurring content series.
• Strong understanding of internet culture, entertainment, gaming, fandom, trends, and social-first publishing.
• Experience developing video concepts, scripts, hooks, titles, thumbnails, or recurring content formats.
• Strong creative judgment combined with an analytical approach to audience behavior and content performance.
• Ability to coordinate effectively across multiple teams, stakeholders, owners, and functional areas.
• Experience using analytics, reporting, and performance data to evaluate initiatives and guide strategic decisions.
• Excellent written communication skills, with the ability to create clear project plans, briefs, documentation, and stakeholder updates.
• Highly organized, proactive, self-directed, and comfortable managing priorities independently within a remote environment.
• Experience working within a social-first media company, digital publisher, or similarly fast-paced content organization is highly desirable.
• Strong knowledge of Facebook organic publishing and monetization is highly desirable.

Benefits

• Fully remote position based in the United States.
• Full-time opportunity within a growing social media and digital media organization.
• High-impact role with significant ownership over social growth initiatives and strategic projects.
• Opportunity to work across major platforms including Facebook, Instagram, TikTok, YouTube, and X.
• Exposure to cross-functional projects spanning social publishing, video, brand development, and platform expansion.
• Opportunity to launch new social brands, accounts, formats, and content franchises from the ground up.
• Ability to directly influence audience growth, content performance, and scalable social media systems.
• Creative and analytical environment that encourages experimentation, testing, and data-driven decision-making.
• Opportunity to develop repeatable processes and strategies that can scale across multiple brands and platforms.
• Collaborative remote environment with significant autonomy and responsibility.