Account Executive

ROLE PURPOSE

The Account Executive is the engine room of the account team. You keep work moving accurately and on time — briefs written, approvals chased, timelines held, documentation clean. You are the team's most reliable pair of hands, and you learn the client's business by living in the day-to-day detail of it.

Scope boundary: You support and execute. You do not own client strategy, budgets, or commercial negotiation — those sit with the Account Manager and above. You escalate early rather than absorb risk.

 

1. RESPONSIBILITIES

1.1 BUSINESS MANAGEMENT

• Maintains accurate, up-to-date account documentation: status reports, contact reports, WIP trackers, approval logs.
• Builds working knowledge of the client's brand, products, category, and campaign calendar.
• Keeps internal teams informed of changes to briefs, timings, and deliverables.
• Flags risks to timeline, budget, or quality to the Account Manager as soon as they appear.
• Learns and applies agency process consistently; suggests small improvements where steps are repetitive or error-prone.

• 1.2 CLIENT RELATIONSHIP SUPPORT
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• Acts as a day-to-day contact for routine client requests, responding promptly and professionally.
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• Attends client meetings, takes clear notes, and circulates accurate contact reports within agreed turnaround.
• Communicates in a way that reflects well on the agency: clear, courteous, and never defensive.
• 1.3 STRATEGIC SUPPORT
• Gathers inputs that feed strategic work: competitor activity, category trends, platform updates, cultural moments.
• Assembles background research, reference decks, and case studies for briefs and pitches.
• Contributes ideas in brainstorms and internal reviews; is expected to have a point of view, not just take notes.
• Builds familiarity with the client's audience, brand guidelines, and tone of voice.
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• Builds rapport with junior and mid-level client contacts.
• Escalates anything commercial, contentious, or strategic to the Account Manager rather than answering it alone.
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1.4 SOLUTION DEVELOPMENT & EXECUTION

• Drafts and circulates clear internal briefs; confirms all inputs are present before work starts.
• Traffics work through creative, content, production, and media teams; chases feedback and approvals.
• 1.5 FINANCIAL ADMINISTRATION
• Prepares draft estimates and cost sheets for Account Manager approval.
• Raises and tracks purchase orders; chases supplier invoices and documentation.
• Keeps job numbers, budgets trackers, and billing records accurate and current.
• Completes timesheets accurately and on time.
• Never commits the agency to costs or scope without Account Manager sign-off.
• Manages day-to-day production support: call sheets, scheduling, asset collection, versioning, file naming, delivery.
• Ensures final assets meet platform specs, brand guidelines, and regulatory or legal requirements before delivery.
• Maintains version control and a clean asset archive.
• Pulls performance data from Emplifi, Talkwalker, Social Insider, and native platform analytics into agreed reporting templates.
• Prepares first-draft performance reports for Account Manager review; over time, begins drafting observations, not just numbers.
• Monitors live campaigns and flags anomalies (delivery issues, comment surges, errors) immediately.

1. SUCCESS CRITERIA

• ACCURACY: Your work is right the first time. Reports, briefs, specs, and figures can be trusted without re-checking.
• RELIABILITY: Deadlines are met. Nothing is dropped. When something is at risk, the team hears it from you early.
• PROACTIVITY: You anticipate the next step rather than waiting to be asked. You come with a suggested solution, not only a problem.
• CURIOSITY: You ask questions, learn the client's business, and stay current on platforms, formats, and trends.
• COLLABORATION: Creative, production, and media colleagues find you organised, clear, and easy to work with.
• COMPOSURE: You stay calm and professional under deadline pressure and handle feedback without becoming defensive.
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1. EXPERIENCE & REQUIREMENTS

• Bachelor's degree in marketing, communications, business, or a related field.
• 0–3 years' experience in an agency, marketing, or communications environment; internships count.
• Strong written and verbal English; Arabic strongly preferred.
• Confident with PowerPoint/Keynote and Excel/Sheets; comfortable learning reporting and project-management tools.
• Working knowledge of social platforms as a marketer, not only as a user.
• Highly organised, detail-oriented, and comfortable managing multiple deadlines.

 

1. PROGRESSION

Readiness for Account Manager is demonstrated by

• Running day-to-day on a workstream with minimal supervision.
• Interpreting performance data rather than only reporting it.
• Client contacts approaching you directly and trusting your answers.
• Drafting estimates and timelines that need little correction.
• Briefing creative teams well enough that work comes back on strategy.