Martech & Innovation Specialist

GYG is investing heavily in its digital and martech capability. The Martech & Innovation Specialist is the person who keeps the stack running, the data flowing, and the innovation pipeline moving - owning platform operations, attribution infrastructure, and marketing technology pilots that will compound GYG's competitive advantage.

What You'll Do

• Own the day-to-day operation of key elements of GYG's martech stack, including the CDP, tag management, marketing automation integrations, and identity resolution
• Configure platforms, manage data flows, and coordinate vendors to keep the stack reliable and performant
• Build and maintain the data architecture and pipes that power marketing data
• Build audiences for downstream targeting, support lifecycle marketing and personalisation initiatives, and ensure measurable outcomes.
• Own data governance for marketing data, ensuring quality, consistency, and clear documentation
• Manage privacy and consent compliance across platforms
• Own and execute the AI and innovation roadmap within marketing, running proofs-of-concept and pilots from idea through to evaluation
• Drive internal AI enablement, upskilling the marketing team to use AI tools confidently and responsibly
• Evaluate emerging vendors and technologies, building evidence-based cases for adoption, scale, or exit

What You'll Bring

• 4+ years experience in martech, marketing operations, or a related digital or data role
• Hands-on experience operating core martech platforms such as a CDP, tag management, marketing automation, and identity resolution tools
• Demonstrated experience setting up or maintaining marketing attribution and marketing data architecture
• Demonstrated experience with event and event properties, segmentation and personalisation
• Experience using AI tools and helping others adopt them, and running AI or technology pilots, proofs-of-concept or vendor evaluations
• Strong problem-solving skills and the ability to work across both technical and marketing teams
• Excellent communication skills, with the ability to translate between technical and marketing audiences
• Degree in Marketing, Business, Data, or a related field, or equivalent experience

What You'll Love

• Join one of Australia's fastest-growing restaurant companies
• Real influence in a marketing function that's investing heavily in its capability
• Annual short-term incentive scheme
• GYG restricted shares, earned each year through our long-term incentive scheme
• Up to 5 weeks of annual leave each year (ask us how)
• Paid parental leave
• The chance to one day become a franchisee and own your own GYG restaurant
• A vibrant Surry Hills office, a short walk from Central Station

Interested? Apply now to start the conversation.