Senior Copywriter

• Own the voice of one of Australia's fastest-growing brands.
• You’re the person who sets the copy standard, shapes the tone, and makes every word earn its place across campaigns, social, TVCs, and everything in between.

What You'll Do

• Lead concepting and copy development for all major campaign work, from brief to final asset
• Write headlines, scripts, long-form, and tactical copy at national QSR campaign standard
• Partner with the Senior Art Director to develop fully integrated creative concepts not just words on a layout
• Define and protect GYG's tone of voice across consumer-facing and internal channels
• Develop and maintain GYG's tone of voice guidelines and ensure the wider team can apply them
• Partner with the Social Media Content Manager on social-first copy and reactive cultural moments
• Mentor junior creatives and review copy across the wider team for brand consistency
• Present work to senior stakeholders and defend creative decisions with confidence

What You'll Bring

• Significant experience (e.g. 8+ years) in a copywriting role within an agency or in-house creative team
• Strong portfolio across long-form, short-form, scripts, and tactical copy
• Demonstrated ownership of campaigns from concept through to broadcast and retail execution
• QSR, FMCG, or major consumer brand exposure preferred
• Strong conceptual thinker not just a writer for hire
• Comfortable presenting work to senior stakeholders and defending creative decisions
• Meticulous attention to detail and a high standard of language, grammar, and craft

What You'll Love

• Join one of Australia's fastest-growing restaurant companies
• Real influence in a marketing function that's investing heavily in its capability
• Annual short-term incentive scheme
• GYG restricted shares, earned each year through our long-term incentive scheme
• Up to 5 weeks of annual leave each year (ask us how)
• Paid parental leave
• The chance to one day become a franchisee and own your own GYG restaurant
• A vibrant Surry Hills office, a short walk from Central Station

Interested? Apply now to start the conversation.