Senior Media Planning Manager

Lead the media strategy that that drives paid media effectiveness to support GYG's growth through our marketing activities.

GYG is on a high-growth trajectory, and media is how the brand reaches Australians at the scale the business needs. The Senior Media Planning Manager owns the annual and quarterly media strategy, manages a multi-million dollar media investment, and leads GYG's relationship with its media agency. This is a role for someone who is equally at home as a strategic subject matter expert and a commercial operator.

What You'll Do

• Develop GYG's annual and quarterly media strategy aligned to business objectives
• Manage GYG's multi-million dollar media investment across all channels
• Build integrated media plans across paid, owned, and earned channels
• Lead GYG's relationship with its media agency — set clear briefs, manage feedback and alignment and ensure recommendations are commercially robust
• Establish measurement frameworks for all campaigns and analyse performance to translate insights into future planning
• Drive the Local Area Marketing paid strategy and implementation, including supporting new restaurant openings
• Partner with Finance and Insights leads to manage forecasting, reporting, and investment decisions
• Identify emerging media opportunities and recommend innovative approaches that keep GYG culturally relevant

What You'll Bring

• Significant experience (e.g. 8+ years) in media planning, media strategy, or integrated marketing
• Experience managing significant media budgets across multiple channels
• Strong understanding of brand building, performance marketing, and customer acquisition
• Understanding and experience of methods of measurement, analytics and optimisation including MMM
• Experience leading external media agency relationships, or working within media agencies in leadership roles
• Strong commercial acumen with the ability to translate data into action
• Excellent stakeholder management and influencing skills
• Passion for building iconic brands in fast-paced, high-growth environments

What You'll Love

• Join one of Australia's fastest-growing restaurant companies
• Real influence in a marketing function that's investing heavily in its capability
• Annual short-term incentive scheme
• GYG restricted shares, earned each year through our long-term incentive scheme
• Up to 5 weeks of annual leave each year (ask us how)
• Paid parental leave
• The chance to one day become a franchisee and own your own GYG restaurant
• A vibrant Surry Hills office, a short walk from Central Station

Interested? Apply now to start the conversation.