Digital Planning Executive

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.3003 - Digital Planning Executive - GCS

Role Summary and Impact

ABOUT WPP & OPENDOOR

At WPP, we're constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP's impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client's specific needs and challenges, providing easy access to the right capabilities. And that's why we've built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor's values are built from Amazon's own 16 Leadership Principles, and WPP's core values of Open, Optimistic and Extraordinary. Together, when WPP's Creative Transformation meets Amazon's next-level customer centricity, our people come together to challenge and impact what's done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP's top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth's most ambitious opportunities in marketing, tech, media, business, and creativity.

ABOUT THE ROLE

We are searching for a bright, enthusiastic, and creative individual to join our OpenDoor team as Digital Planning Executive, MGM Theatrical. This is a full-time position based in London.

This role sits within the central digital and biddable hub for MGM — a team built to lead innovation, platform governance, and scalable digital campaign delivery across global markets. The hub works closely with central data and tech teams, local activation teams, and media partners to drive consistency, shared standards, and improved performance at scale.

This is an exciting time to join the account. MGM's theatrical slate is one of the most ambitious in the industry, and this team is primarily tasked with leading central trailer and content breaks and pan-regional partnerships — bringing media-first opportunities and genuinely unique campaigns to life title by title, market by market.

The Digital Planning Executive role is perfect for someone with strong organisational skills who loves entertainment and movies, and who is eager to build their digital media career in one of the most dynamic and fast-paced corners of the industry. You will get direct exposure to clients, real relationships with key media partners, and genuine involvement in campaign ideation — all while being supported and developed by the Digital Planning Manager and Digital Lead.

This role reports into the Digital Planning Manager.

RESPONSIBILITIES

Campaign Management & Delivery

Support the setup and trafficking of digital campaigns across paid social, programmatic, video, and display — maintaining accurate trackers, monitoring delivery, and flagging issues to the Digital Planning Manager promptly

Work with activation and ad ops teams to implement campaign requirements, ensuring all campaigns are booked and reconciled within deadlines

Support campaign QA and go-live processes, applying structured checks before launch and throughout delivery

Taxonomy & Technical Standards

• Support the application of campaign taxonomy standards — ensuring naming conventions, campaign structures, and tagging hierarchies are correctly applied in every setup
• Flag taxonomy inconsistencies to the Digital Planning Manager and help keep governance documentation current and accessible to all relevant teams

Media Partner Relationships

• Build working relationships with key media partners, helping to ensure campaigns launch on time and run as planned
• Support partner briefings, follow up on deliverables and timelines, and attend partner meetings to develop your understanding of their products and capabilities

Ideation & Planning Support

Contribute recommendations and bring creative energy to campaign ideation alongside the Digital Planning Manager and Digital Lead

Support the development of digital media plans and activation guidance, growing your understanding of how channels and central trailer and content breaks work across theatrical release cycles

Client Exposure & Communication

• Develop direct client exposure through weekly calls and campaign performance reviews, supporting the preparation of updates and reporting
• Respond to client queries accurately and in a timely manner, escalating to the Digital Planning Manager where needed

Reporting & Analytics

Work with the analytics team to deliver timely and accurate campaign reporting — maintaining trackers and ensuring data is correctly compiled and distributed

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