Director, Solutions, Activation

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.3091 - Director, Solutions, Activation - UK

Location: London

Reporting into: Head of Activation

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit <wpp.com>.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit <wppmedia.com>.

About WPP Media Solutions - A Leading WPP Media Brand

Our proprietary, opt-in media solutions give clients access to unique advantages and cutting-edge capabilities. Through a single point of access to addressable media, we've built on premium inventory and leveraged universal customer signals.

We enable cross-channel storytelling, cross-platform AI optimization, and robust business impact measurement to maximize campaign effectiveness.

Role Summary and Impact

The Activation Director is a pivotal role in our Activation team, tasked with leading a top-tier team to deliver exceptional media solutions. This individual will work under the Head of Activation, managing a specific agency/business area and spearheading cross-channel campaigns to achieve outstanding results for our clients. The role involves collaboration with both onshore and offshore specialists.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Key Responsibilities

Leadership

Collaborate with the Heads of Activation on the strategic vision and structure development and execution across the activation function.

Lead pivotal business projects and initiatives to enhance our solutions and capabilities, engaging with both internal stakeholders and external partners.

Lead your pods of activation experts to represent activation's voice within WPP Media, offering in-depth, cross-channel insights and expertise.

Be the expert in the room, sharing insights as cross-channel specialists across the business and externally with agencies and clients.

Act as the senior escalation point for your agency "patch" and serving as a liaison for your agency teams.

Owner of a single channel demand management.

Collaborate with Marketing Science for the integration of data and AI in campaigns and ensure best practices in data-driven, multi-channel campaigns from inception to reporting.

Support client engagement projects as expert, feed into testing roadmaps and new activity uptake.

Develop an independent activation team proficient in problem-solving.

Encourage the creation and uptake of data-driven, multi-channel, brand-safe best practices to achieve client goals from campaign setup to reporting and reconciliation.

Take ownership of activation requirements within Ad Tech Product Development programmes.

Work closely with other teams across WPP Media to ensure the highest quality activation by implementing systems, tools, and processes that govern quality and performance.

Cultivate a culture of rigour and continuous improvement in best practices and processes combined with an agile, experimental approach to empower the team to innovatively expand the scope of our WPP Media Solutions.

Facilitate knowledge sharing throughout the business.

Embed the intelligent use of data and AI analytics into the campaign lifecycle.

Develop a self-reliant activation team capable of independently resolving activation issues.

Processes and efficiencies

Own key projects to improve ways of working and team efficiencies.

Continuously refine processes, SLAs and best practice to improve campaign quality and efficiency.

Ensure the continuous iteration and adoption of process and best practices that drive quality, efficiency, and accuracy across all campaigns.

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