Business Director, Programmatic and Social

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.2994 - Business Director, Programmatic and Social - GCS

Role Summary and Impact

MGM is a legacy Hollywood studio now operating as a subsidiary of Amazon, which acquired the company for $8.5 billion in 2022 and merged it with Amazon Studios. Today, it functions as a premium film and television production label, blending its historic legacy with Amazon's massive streaming platform. MGM releases multiple blockbuster films throughout the year.

Role Context

The Programmatic and Social BD provides day-to-day leadership to their direct team across both London and Poland, and the client. You will ensure on-going and timely optimization is delivered whilst constantly looking for opportunities to deliver and improve campaign performance. This role takes the lead on delivering programmatic and paid social excellence for our clients and spearheading innovation both from in-house managed campaigns and via partners and 3rd parties

Key Responsibilities

Campaign Management

Oversee and ensure best-in-class campaign activation across relevant accounts, ensuring campaigns are operating at the highest standard and delivering highest quality output for our clients.

Manage and develop a team of programmatic and social specialists based in Poland.

Identify data, technology and tools and media sources that can be used to power performance and negotiate and manage these partners to deliver success.

Work with WPP Media to drive through best practice from across the group into our programmatic outputs

Adapt and establish processes, templates etc for campaigns management, optimisation and reporting approaches for key trading tactics and optimisation logs.

Escalation points for your direct team on activation issues and challenges and any conflict between best practice and client requirements and asks

Be involved in tracking and technical elements of campaign delivery (including mobile campaigns and MMPs), owning project areas as appropriate

Ensure flawless activation and own/manage topline QA processes

Client and Partner Management

• Responsibility of client interaction and the success of the relationship, with a focus on nurturing key strategic relationship, and team operations/deliverables
• Agree and set business objectives for each campaign and review performance against these objectives
• Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives, KPIs and clients industry
• Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
• Develop strong relationships with media owners and other service providers to guide team in developing their understanding of the ecosystem.
• Drive understanding of the products and solutions that could be relevant for clients that have been developed within the group.

People Management

Line management of 2 Digital AMs and one AE.

The ability to manage, motivate and train individuals, in line with business requirements, resource, and development needs

Ensure individuals workloads are managed and prioritised in line with client needs and SLAs

To have identified training requirements with Line Manager, and a formal plan for delivery over 12 months

To be responsible for the team’s development (their 360’s, and task & objectives), and to be tied into their own objectives

Highlight great teamwork, and client initiatives. Demonstrate examples of Programmatic best practice to the wider team, and contribute to department and wider agency PR and communications

Operational Excellence

The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.

Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.

Maintain standards and process throughout the end-to-end campaign lifecycle

Develop productive relationships with key internal departments and help develop new revenue opportunities through matching client needs to resource and facilitate introductions.

Understand and promote the function and value of the other departments within the Agency and its partners within the group

Skills & Experience

Passionate about programmatic and paid social activation and driving continued excellence. With proven experience in programmatic multi-channel campaign activation and management.

Experience in developing and leading client relationships

Exceptional people management skills, including support and development of junior team members

Confidence in core trading platforms, in particular DV360, TTD and Amazon.

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