CRM Associate

Purpose of Position

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

The CRM Associate supports the day-to-day operation of CRM activities, including customer data management, campaign execution, lifecycle automation, reporting, and coordination with internal teams to improve customer engagement and system effectiveness.

Job Description

Support the CRM Manager in executing customer lifecycle strategies to onboard, engage, upsell, encourage repeat purchases, and reduce churn across web, app, and retail channels.

Set up, maintain, and optimize always-on automated CRM journeys and campaigns across eDM, SMS, app push notifications, in-app messages, and other owned communication channels.

Manage CRM campaign calendars, including audience segmentation, list building, campaign setup, quality assurance testing, execution, and performance tracking.

Maintain accurate customer data in the CRM platform, monitor data quality and workflow issues, and escalate system or data-related concerns where necessary.

Analyse campaign and customer behaviour data to evaluate conversion, retention, and repeat-purchase performance; prepare dashboards, reports, and presentation materials with actionable recommendations.

Collaborate with Marketing, Sales, Country, Analytics, and Operations teams to deliver CRM initiatives, improve customer journeys, and support ongoing process documentation and user training.

Requirement

• Bachelor’s degree in Business Analytics, Statistics, Social Science, Marketing or related discipline
• 2+ years experience in CRM, retention or loyalty membership program management
• Familiar with the execution of eDM, push notifications, in-app message and SMS, for both campaigns and automated journeys
• Experience in defining user segmentation and customer lifecycle management
• Experience in working with country and cross-functional teams
• Knowledge in SQL and database data structure is an advantage.
• Previous experiences with marketing automation tools would be preferred, such as Salesforce, Adobe, Insider, Braze or a comparable international CDP
• Experience in managing global membership program, omni channel business nature will be a big plus