Regional VP - Nordics

Roboyo AI is a category shaper in Applied AI and Agentic Automation. We help leading enterprises move from automation projects and AI experiments into governed, production-grade systems that execute real work across workflows, processes, products and services.

Our heritage is in scaled enterprise automation; our future is Applied AI and Agentic Automation: autonomous agents, AI engineering squads, process orchestration, data and knowledge foundations, and human-in-the-loop governance embedded deeply into how our clients operate.

We are not here to sell AI theatre. We are here to turn AI into working systems, measurable outcomes and repeatable transformation programs.

Regional VP - Nordics

Location: Stockholm Reporting to: Group CEO

This is Career Defining Role

The Nordics is one of Europe’s most digitally mature markets: ambitious enterprises, high trust in technology, strong operating discipline and serious appetite for AI that improves real business performance. It is also a market that does not buy hype easily. Nordic clients expect credibility, proof, partnership and value.

Roboyo AI already has the foundation: deep automation capability, delivery hubs, global IP, and partnerships across UiPath, Microsoft, Appian, Celonis, Mendix and other enterprise platforms. The opportunity now is to build the Nordics into a reference market for AI and Agentic Automation - moving clients from pilots and point automations into multi-year programs that rewire work. We are scaling our partnership with leading AI platforms, such as Anthropic, OpenAI, N8N to name a few…

This is not a maintenance role. It is a build role: own the region, create the market, land lighthouse clients, shape the partner ecosystem, and build the team that makes Roboyo AI the go-to pure-play AI and automation transformation partner across the Nordics.

Your mission

Own and grow the Nordics P&L: revenue, gross margin, utilization, EBITDA and long-term value creation.

Create and convert demand: build qualified pipeline, hunt new logos and expand strategic accounts into multi-year transformation programs.

Sell the next generation of Roboyo AI services: agentic pods, forward-deployed AI engineering squads, AI use-case backlog acceleration, data and knowledge foundations, and run/scale managed services.

Turn partnerships into a GTM engine: particularly UiPath and Microsoft, alongside Appian, Celonis, Mendix and other strategic platforms.

Build a high-quality Nordic team: sales, consulting, solution architecture, engineering and delivery leadership, supported by global delivery hubs.

Make Roboyo AI visible in the market: senior client relationships, ecosystem events, partner roundtables, thought leadership and board-level conversations.

What you will own

Nordic market strategy and P&L

Operate as the business owner for the Nordics: full accountability for revenue, gross margin, SG&A discipline, EBITDA and quality of growth.

Define a practical market plan across Sweden, Denmark, Norway and Finland - with clear account priorities, vertical plays, partner motions and hiring needs.

Focus on Nordic enterprise buyers in financial services, insurance, telco, energy, industrials, retail, life sciences, public sector and digitally ambitious mid-market companies.

Build a disciplined operating rhythm: pipeline coverage, deal reviews, forecast accuracy, utilization, delivery health, NPS/referenceability and margin control.

Shape a portfolio mix that deliberately moves from legacy automation and staff augmentation towards higher-value AI transformation, agentic automation and managed services.

Acts as Managing Director of the Nordic legal entity, with full governance, compliance and statutory responsibilities.

Hunting, enterprise GTM and account growth

Be the lead commercial force in the region - not only a manager of sellers, but a visible senior hunter who opens doors and shapes executive conversations.

Personally lead new-logo pursuits and lighthouse accounts, from first conversation through discovery, value case, proposal, negotiation and close.

Create repeatable land-and-expand offers: 6-8 week AI/process opportunity sprints, agentic workflow prototypes with clear value gates, and 12-month transformation roadmaps.

Move clients beyond isolated automations into use-case backlog programs that continuously identify, prioritize, build, run and improve AI-enabled workflows.

Work with global Roboyo AI leaders to bring the best of our IP, accelerators and delivery capabilities into Nordic pursuits.

Partner-led GTM and ecosystem development

Own and professionalize the Nordics partner motion with UiPath, Microsoft, Appian, Celonis, Mendix and selected AI/data ecosystem partners.

Create joint account plans, co-sell motions, partner-sourced campaigns and executive-level events that produce qualified pipeline - not just awareness.

Position Roboyo AI as the partner that makes AI real in workflows: process-first, production-minded, governed and measured against business outcomes.

Build a broader ecosystem of hyperscalers, boutiques, consultancies, industry communities and senior advisors who can amplify Roboyo AI’s market access.

Maintain independence and commercial discipline: partnerships should accelerate Roboyo AI’s services growth, not reduce us to a low-margin implementation arm.

Agentic transformation propositions

Translate Roboyo AI’s global AI and agentic capabilities into propositions that land in the Nordic market: clear problems, clear value, clear path to production.

Commercialize forward-deployed AI engineering squads and agentic pods embedded with clients to attack workflow and process use-case backlogs.

Help clients build the foundations that make agents useful and safe: process intelligence, data readiness, knowledge fabrics, RAG, orchestration, security, auditability and human-in-the-loop controls.

Challenge hype constructively: not every process needs an agent, and not every AI idea deserves funding. Your role is to guide clients towards what will actually work.

Delivery leadership and operating excellence

Lead and grow the Nordic onshore capability across consulting, solution architecture, engineering, project delivery and client success.

Work with global and offshore delivery hubs to create the right delivery mix without compromising client trust, quality, governance or margin.

Ensure strategic engagements are delivered with executive visibility, strong commercials, clear outcomes, and referenceable quality.

Build the local operating model for AI transformation squads: backlog management, value tracking, risk controls, change management and run/scale handover.

Leadership,cultureand talent

Be the cultural anchor for Roboyo AI in the Nordics: high trust, high standards, low ego, clear accountability and strong collaboration with global teams.

Recruit, mentor and retain a senior bench of sales, consulting, presales, architecture and delivery leaders.

Lead the reskilling journey from RPA and workflow automation into AI engineering, agentic orchestration, data-led transformation and managed AI operations.

Represent the region internally with candour and ownership: push for what the market needs, but take responsibility for local execution.

What you bring

You are likely to have built your career in a mix of tier-one consulting / technology services and a more entrepreneurial automation, AI, data or digital transformation environment. You understand the standards of a major firm, but you have the appetite to build something faster, sharper and more specialist.

Must-have experience

10+ years in technology-enabled consulting, professional services, enterprise automation, data/AI transformation or adjacent digital services.

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