Public Relations Manager

About PatSnap

Patsnap empowers IP and R&D teams by providing better answers, so they can make faster decisions with more confidence. Founded in 2007, Patsnap is the global leader in AI-powered IP and R&D intelligence. Our domain-specific LLM, trained on our extensive proprietary innovation data, coupled with Hiro, our AI assistant, delivers actionable insights that increase productivity for IP tasks by 75% and reduce R&D wastage by 25%. IP and R&D teams collaborate better with a user-friendly platform across the entire innovation lifecycle. Over 15,000 companies trust Patsnap to innovate faster with AI, including NASA, Tesla, PayPal, Sanofi, Dow Chemical, and Wilson Sonsini.

Responsibility

Strategy & Planning

• Develop and own the global PR and communications strategy aligned with overall business objectives.
• Identify and prioritize key media markets, audiences, and channels for maximum global impact.
• Set clear KPIs (e.g., share of voice, message pull-through, media sentiment) and manage the PR budget.

Media Relations & Storytelling

• Serve as the primary global spokesperson and foster strong relationships with top-tier international business, tech, and industry media.
• Craft and pitch compelling stories—from major company milestones to product launches and executive thought leadership.
• Proactively manage global media inquiries and prepare spokespeople for interviews and public appearances.

Content & Narrative Development

• Develop core global messaging platforms and narratives that ensure consistency across all regions and communications.
• Oversee the creation of high-impact press materials, including press releases, byline articles, briefing documents, and executive speeches for a global audience.

Brand Building & Reputation Management

• Drive initiatives that build and protect the company's global reputation.
• Partner with regional teams to ensure local activation of global campaigns while maintaining brand integrity.
• Monitor global media landscape and sentiment, providing insights and managing potential issues.

Cross-Functional Leadership

• Collaborate closely with Marketing, Product, Executive Leadership, and Regional teams to ensure an integrated communications approach.
• Manage and mentor a PR agency network across different regions for seamless execution.

Qualifications

Must-Have

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• 8+ years of progressive PR/communications experience, with at least 3 years in a global or multi-market role.
• Proven track record of securing high-impact coverage in top-tier international media
• Exceptional English writing, editing, and verbal communication skills. Proficiency in another major language is a strong plus.
• Demonstrated ability to develop and execute successful global PR strategies from conception to measurement.
• Strong media network and established relationships with global journalists.
• Experience in managing complex, cross-functional projects and agency partners.

Nice-to-Have

Experience in the Technology or SaaS sector.