Global Digital Marketing Manager - B2B (Fulltime/Remote/Freelance)

Wecom is an E-commerce launchpad and a leader in product development that brings product brand ideas to life using its in-house product development, sourcing, warehousing and order fulfillment departments.

Leveraging its own supply-chain capabilities, the company will establish itself as a fully featured DTC e-commerce incubator able to consistently launch, manage and scale multiple brand portfolios and their sub-brands or franchises all under one roof.

We have the right tools, in-house supply-chain management, and the budget to provide you with the resources required to unlock your true e-commerce potential.

Job Description

The Role

You’ll play a pivotal role in delivering the full suite of digital marketing channels, with a key focus on Social Media Strategy (both Organic & Paid), while supporting SEO, Paid Social, Affiliates & Display across all our markets.

This is the perfect chance for someone with experience working within B2B Sector managing performance campaigns to take a step up and make an impact on our global online business. You’ll be commercially savvy, enthused by the idea of making your mark on a busy digital department and unquestionably someone who has a passion for all things digital.

Responsibilities

Enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers.

Innovate a strategy that aligns with our company's new division. Must react quickly to new trends and be results-driven.

Plan and execute all digital marketing, including SEO, marketing database, email, social media in order to drive relevant traffic to our website.

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Manage the online presence of the new division. Use social networking tools such as Facebook, Twitter and Google+ to engage with consumers in real time and be responsible for this communication

Collaborate with internal teams to create landing pages and optimize user experience

Collaborate with influencers

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Manage the day-to-day e-commerce experience across desktop, mobile site and Social Media Channels to support the overarching digital and e-commerce strategy

Collaborate with developers to improve website capabilities and performance

Ensure the user experience is technically flawless, and the brand is properly represented across all channels

Manage product inventory and merchandising across the e-commerce experience

Manage all e-commerce activities to ensure the brand is consistently presented across all digital channels

Create a superior customer experience by working with the Operations and Finance teams

Troubleshoot e-commerce issues and solicit customer feedback to improve service and digital experience

Optimization of sales and increase conversion rates

Partner with cross functional teams to drive business and execute new business strategies

Maintain and create processes documentation to drive team efficiencies

Manage campaign reporting and analysis to ensure sales, traffic and brand KPIs are met

Share concepts with CEO to gain alignment

Measure and report on success of initiatives and campaigns

The ability to bring new and fresh thinking to help the new division drive social growth in relevant new channels – broad based thinker with global exposure and insights

Resources to help us drive content expansion to drive optimization and new ways to bring digital-first mentality to the brand

Must possess strong analytical skills, highly detailed-oriented with unprompted follow-through.

Must be accountable and organized with the ability to handle a multitude of projects.

Demonstrates ownership of programs; embracing both big picture objectives and follow-through on details.

Qualifications

• Bachelor/Master’s degree in marketing or a related field
• 5+ years related experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Must be very effective at copywriting
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• B2B Marketing experience is a must
• Social Media Strategy (both Organic & Paid)
• Pay-per-Click / Paid Social Ads (Facebook + Youtube) is a must! (Paid Search is a plus)
• Content Marketing – Social + Web + Ads
• Strategic Email Marketing Campaigns experience
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Fluent level of English

Additional Information

• This is a Full-time/Permanent/Remote/Freelance role.
• Salary: $4000 - $7000 per month Gross