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Outside Sales Representative - Printing
cogentanalytics · Amarillo, TX, United States
About The Role
Responsibilities
Business Development
- Identify and pursue new commercial printing opportunities.
- Prospect through networking, referrals, cold calling, email campaigns, and community involvement.
- Develop and maintain a healthy sales pipeline.
- Schedule and conduct customer meetings and facility visits.
- Present company capabilities and value propositions.
- Prepare and deliver professional sales presentations.
- Close new business and negotiate profitable agreements.
Account Development
- Build long-term relationships with customers.
- Identify opportunities to expand existing customer accounts.
- Conduct regular customer visits to strengthen relationships.
- Understand customer business objectives and recommend appropriate printing solutions.
- Maintain regular communication with key decision-makers.
Sales Coordination
- Gather complete job requirements from customers.
- Work with Account Representatives to prepare estimates and proposals.
- Ensure accurate transfer of customer expectations to internal staff.
- Participate in customer proof reviews and project discussions when appropriate.
- Assist in resolving customer concerns or production issues.
Customer Relationship Management (CRM) & Pipeline Management
- Maintain accurate prospect and customer information in the company's CRM.
- Record all customer activities, opportunities, and follow-up actions.
- Manage sales opportunities through the entire sales cycle.
- Prepare sales forecasts and pipeline reports.
- Meet or exceed established activity and sales goals.
Qualifications
- Bachelor's degree preferred or equivalent sales experience.
- Minimum three years of successful business-to-business outside sales experience.
- Commercial printing, graphic communications, or related industry experience preferred.
- Demonstrated success in prospecting and developing new business.
- Strong presentation, negotiation, and relationship-building skills.
- Proficiency with CRM software and Microsoft Office applications.
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