Regional Sales & Marketing Manager - Spares & Accessories

About us At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. Our Customer team shapes extraordinary experiences for Dyson owners worldwide. We deliver proactive, fast, and thoughtful support that makes customers feel valued. We build loyalty through meaningful engagement, inspire advocacy, and turn every interaction into long‑term connection. Guided by our principles - effortless experiences, global consistency, personalisation, and relentless improvement - we ensure every customer’s journey with Dyson is exceptional. About the role As the Regional Sales & Marketing Manager, Spares & Accessories (S&A), you’ll lead Dyson’s S&A commercial agenda in regions. Your mission: deliver growth, drive profitability, and champion the owner experience by bringing the global S&A strategy to life with the markets. You’ll co-create regional channel approaches, support local teams, and ensure the S&A portfolio fits Dyson’s standards and ambitions. This role combines local insight with commercial expertise. You’ll partner from global S&A team with BU’s, regional sales, marketing, supply chain, and digital teams to maximise impact while adapting to regional trends and needs. Key Responsibilities Regional S&A Strategy & Delivery: Localise and execute Dyson’s S&A strategy in the region. Set clear sales, growth, and profitability targets; adapt the global plan for market realities. Portfolio & Channel Development: Develop and optimise S&A performance across all channels—D2C, e-commerce, retail, customer service and third-party partners. Identify category gaps and drive new initiatives to meet customer and commercial goals. Coordinate with supply chain and digital teams for seamless execution and powerful, localised campaigns. Commercial Excellence: Analyse market data, consumer preferences, and competitive trends. Use insights to drive promotional planning, product assortment, and channel activation. Set, monitor, and report on KPIs to ensure regional targets are achieved. Cross-functional Collaboration: Act as the bridge between the global S&A team, local markets, BU’s and functions. Share best practices, relay market needs, and align on commercial priorities. Engage with marketing, sales, and customer service to maximise owner engagement and satisfaction. Continuous Improvement: Gather feedback after S&A activities and launches, identifying lessons and embedding improvements. About you Proven experience in sales and/or marketing roles—ideally within S&A, aftercare, consumables, or a related fast-paced category. Strong familiarity with regional market trends, channel dynamics, and owner engagement. Skilled in category management, commercial planning, and campaign execution. Analytical, data-driven, and decisive in making commercial recommendations. Collaborative and clear communicator—able to align, influence, and execute across diverse teams and cultures. #LI-CY1 Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.