Brand Strategist – Social Media & Marketing (Mental Health)

Job Summary

Brand Strategist – Social Media & Marketing (Mental Health)

Las Vegas, NV (In-Office)

• $22.00 – $25.00 per hour
• Part-Time (15–30 hours/week) | Growth to Full-Time

About Us

At Beyond Expectation, LLC – Psychological Services, we hire SUPERSTARS. We are a rapidly growing outpatient behavioral health and wellness group making a strong impact across Southern Nevada. Our team values creativity, collaboration, and innovation in delivering exceptional mental health services.

Job Summary

• We are seeking a highly organized and creative Brand Strategist / Social Media & Marketing Specialist to elevate our digital presence, branding, and community engagement.
• This role is ideal for someone experienced in social media marketing, content creation, branding strategy, and analytics, especially within Mental Health and Wellness.

Key Responsibilities

Digital Marketing & Social Media

• Manage and grow platforms: Instagram, Facebook, TikTok, LinkedIn, YouTube
• Create and post engaging content (reels, videos, graphics, campaigns)
• Highlight providers, staff, and services through storytelling and media
• Develop monthly awareness campaigns (Mental Health Awareness, Autism, Suicide Prevention, etc.)
• Run promotions (e.g., Google Review campaigns, $250 gift card giveaways)

Branding & Content Creation

• Design flyers, brochures, marketing packets (print & digital)
• Maintain consistent branding across all platforms
• Capture photo/video content of staff, events, and office culture
• Produce provider spotlight content and interviews (e.g., YouTube features)

Website & Analytics

• Maintain and update website content for SEO and relevance
• Analyze Google Business profile, SEO, and web traffic data
• Optimize visibility for targeted populations identified by leadership

Internal Engagement

• Promote company culture through:
• Employee highlights
• Announcements (milestones, achievements, licensure, etc.)
• Strengthen engagement for both in-office and remote staff

Outreach & Growth

• Support community outreach events (health fairs, radio and tv interviews, speakers bureau partnerships)
• Promote specialized services (Neurofeedback, EMDR, medication mgmt. services)
• Assist in recruitment branding (licensed supervisees, doctors, clinicians, patients and referral partners)
• Help promote newly BHCEN credentialed initiatives (Behavioral Health Certification for Excellence in Nevada)

Additional Projects

• Maintain marketing materials and doctor/clinician business cards
• Assist in launching online service offerings (parenting classes, D.V. and S.A. court mandate programs, e-commerce payment receipt)
• Support data tracking for insurance panels and program growth

Qualifications

• Proven experience in:
• Social media marketing & content creation
• Brand strategy and digital marketing
• Strong skills in:
• Canva, Adobe, AI tools (e.g., ChatGPT)
• Google Analytics & SEO
• Experience with:
• Photography & videography (highly preferred)
• Excellent:
• Organizational skills
• Writing and storytelling ability
• Ability to:
• Work independently
• Manage multiple projects
• Experience in mental health, healthcare, or wellness industry preferred

Preferred Qualifications

• Bilingual (English/Spanish) a plus
• Experience with:
• Healthcare marketing
• Doctor/Clinician branding
• Community outreach campaigns

Schedule

• Part-Time (15–30 hours/week)
• Flexible scheduling (evenings possible)
• In-office role

Compensation & Benefits

• $22.00 – $25.00 per hour
• Flexible schedule
• Opportunity for full-time growth and advancement

Why Join Us?

• Creative, mission-driven environment
• Opportunity to shape a growing mental health brand
• Work directly with leadership on high-impact initiatives
• Be part of a team changing lives through mental health care

How to Apply

Apply with your resume and include

• Examples of social media accounts or content you’ve managed
• Portfolio (graphics, videos, campaigns)
• Brief description of your marketing experience