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Senior Product Marketing Manager

Superside · Toronto, Canada

Marketing / Business DevelopmentSenior LevelQuick applyfull-time22 days ago

About The Role

Superside is hiring a Senior Product Marketing Manager to shape how we bring our platform, AI capabilities, and creative services to market.

You'll define our positioning, lead go-to-market strategy, and equip our commercial teams with the messaging and tools they need to win. Success looks like clear differentiation, impactful product launches, and a compelling story that drives adoption and growth.

What you’ll do

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Lead go-to-market strategy for new products, services, and major feature launches.

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Own positioning and messaging across Superspace, AI capabilities, and creative service offerings.

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Develop messaging frameworks that create consistency across Marketing, Sales, Product, and Customer Success.

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Build sales enablement assets including battlecards, pitch decks, objection handling, and competitive intelligence.

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Partner with Product to shape launch plans, roadmap communications, and customer-facing narratives.

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Conduct market, customer, and competitive research to strengthen positioning and identify growth opportunities.

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Collaborate with Marketing to develop integrated campaigns rooted in strong product storytelling.

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Define and evolve Superside's category narrative at the intersection of AI and creative services.

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Measure the impact of product marketing initiatives through adoption, pipeline, revenue, and launch performance.

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Use AI tools to improve research, content creation, and go-to-market execution.

What you’ll need to succeed

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5+ years of experience in Product Marketing within B2B SaaS, AI, or technology companies.

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Proven experience leading end-to-end go-to-market launches for products or services.

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Strong expertise in positioning, messaging, and category development.

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Experience creating sales enablement assets that improve commercial performance.

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Strong understanding of enterprise buying journeys and multi-stakeholder sales cycles.

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Excellent written and verbal communication skills with the ability to simplify complex concepts.

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Analytical mindset with experience translating market, customer, and competitive insights into strategy.

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Comfortable working cross-functionally across Product, Marketing, Sales, and Customer Success.

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Experience marketing AI-powered products or using AI tools as part of your workflow.

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Experience in creative technology, design software, or marketing platforms is a plus.

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