Brand and Visual Identity Manager, IKEA Thailand

• Your assignment
• You lead the development and execution of IKEA Thailand's visual identity, ensuring that every customer-facing communication reflects our brand values and creative standards.

• Lead and safeguard visual identity execution across campaigns, channels and customer touchpoints
• Translate brand strategy into clear art direction, creative frameworks and visual guidelines
• Develop and deliver inspiring visual concepts that strengthen IKEA's brand position
• Ensure consistency and quality across all creative outputs, including digital, media, CRM and offline communications
• Review and approve visual materials to ensure alignment with IKEA brand identity, tone of voice and objectives
• Guide and manage creative agencies, designers and production partners to deliver high-quality work
• Responsible for the adaptation and implementation of IMC content for the local market
• Integrate visual identity consistently across paid, owned and earned channels
• Monitor design, retail and communication trends to continuously evolve the visual expression of the IKEA brand
• Collaborate closely with Marketing, Sales, Customer Experience and Store Communications teams to deliver integrated campaigns
• Maintain and evolve country-level brand guidelines, creative standards and governance processes

Your profile

You are a creative leader with a strong passion for branding, visual storytelling and design excellence. You know how to balance creativity with business impact and can inspire stakeholders while maintaining high standards across all customer communications.

• Strong experience in brand management, visual identity, art direction or creative leadership
• Deep understanding of brand building, graphic design, visual communication and storytelling
• Proven ability to develop and maintain consistent brand expression across multiple channels
• Strong knowledge of integrated marketing communications, including digital, CRM, media and retail environments
• Experience managing creative agencies, designers and external production partners
• Ability to translate strategic business objectives into compelling creative solutions
• Strong collaboration skills, with the ability to influence and align diverse stakeholders
• Customer-focused and motivated by creating meaningful and engaging brand experiences
• Structured and detail-oriented, with strong project management capability
• Excellent communication, presentation and creative evaluation skills
• Passion for home furnishing, design and creating a better everyday life for the many people

Please apply by 17th July 2026