Performance Marketing Specialist- Posters

About Lokal

• In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t
• really using the internet meaningfully yet. We believed that if we started with local content in their own
• language, they’d come back every day; once there was a habit and trust, that same space could naturally
• grow into classifieds and, eventually, something they used for almost everything online.This spark
• became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds,
• jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use
• case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly
• seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission

to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always

deserved.We now operate dozens of live apps across categories like

• Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting – farmer-first advisory in local languages (AgriLokal)
• Lokal Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs)
• Social & Community – Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
• Advisory Services – early bets in legal help, financial guidance, career counselling, and more
• Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+
• AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line
• to what they came for.This is the story new teammates walk into: a company that started as a whatsapp
• group, became a family of focused apps, and kept one belief at the centre — access changes lives.
• We ship fast.We learn fast. We build for Bharat.
• We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India

Quotient, and 3one4 Capital

About the role

• We are looking for a hands-on Performance Marketing professional to manage end-to-end digital
• marketing—from running ads and creating content ideas to tracking and optimizing performance.
• This is a high-ownership role where you will be responsible for results, not just execution. Training and
• guidance will be provided.
• ● For each app you work on, you'll study the audience, the market, and the competition - then
• write ads that get people to download and make that first purchase.
• ● You decide the angle, the hook, the format, and the script - and you write it yourself.
• ● You'll brief designers and video editors on your concepts and follow through until the output
• matches your intent.
• ● You'll ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one
• polished ad a week.
• ● You run your own A/B tests, read the results, and decide what to try next.
• ● You track what's working in each market and make sure the creative feels native to that
• audience.

Must-Have

• ● 1–4 years of experience in performance marketing content or growth marketing.
• ● Hands-on exposure to Meta Ads & Google Ads campaigns.
• ● Strong copywriting skills (English + regional language preferred).
• ● Understanding of performance metrics like CAC, ROAS, CPI, CTR.
• ● Experience working with creative and video teams.
• ● Data-driven mindset with strong analytical skills.

What We Offer

• ● End-to-end ownership of marketing
• ● Training and mentorship from leadership
• ● High learning curve with direct business impact
• ● Performance-based growth opportunities

Why This Role Is Exciting

• ● You will directly drive growth through paid marketing and experiments
• ● You will own end-to-end performance—from ads to insights and optimization
• ● You will test, learn, and scale what works with real business impact
• ● High visibility with leadership and a steep learning curve