23000072 - Brand Manager

Key Responsibility Areas

• Leads Durban Brand planning process and executes annual brand target setting and innovation review and brand strategy review.
• Drives consumer/tourists understanding and insights that defines Durban Tourism prime prospects, attitudes and values.
• Advertises aggressively and constantly markets and promotes the Durban Brand to become a preferred tourist destination of choice across the globe.
• Assumes responsibility for the day-to-day forecasting and management of promotional materials.
• Directs and manages the activities of the Division.
• Manages, develops and monitors the performance and conduct of subordinates and participates in the selection of subordinates.

Competencies

• Research & Analysis
• Public Consultation
• Socio-Economic/ Socio-Political Awareness
• Planning & Organising
• Strategic Planning & Strategy Formulation
• Programme & Project Management
• Information Products & Reporting
• Interpersonal Relationships
• Action Orientation
• Accountability & Ethical Conduct
• Coaching & Mentoring
• Strategic Capability & Leadership

Essential Requirements

•Diploma (NQF Level 6) in Marketing or Business Administration or any other related and equivalent qualification.

• Valid motor vehicle driving license.
• 5 Years relevant experience.
• Computer Literacy.

Preferred Requirements

• •Degree (NQF Level 7) in Marketing or Business Administration or Brand Management or any other related and equivalent qualification.
• •6 Years relevant experience.