CRM Specialist

Key Responsibilities

• ● Manage end-to-end CRM execution across channels including Email, SMS, WhatsApp, Push Notifications, In-App, and IVR (if applicable)
• ● Ensure accuracy, consistency, and integrity of customer data.
• ● Customize CRM workflows, dashboards, and reports to support business goals.
• ● Collaborate with sales, marketing, and customer support teams to optimize CRM usage.
• ● Analyze customer data to identify trends, insights, and opportunities for growth.
• ● Support campaign execution, lead tracking, and customer segmentation.
• ● Train internal teams on CRM best practices and new features.
• ● Troubleshoot CRM issues and coordinate with vendors or IT teams when needed.
• ● Monitor CRM performance and recommend continuous improvements.

Required Skills & Qualifications

• ● 2-5 years of experience in CRM, Lifecycle Marketing, Growth, or Customer Engagement.
• ● Strong hands-on experience with CRM tools like MoEngage, CleverTap, WebEngage,
• ● Braze, Salesforce, HubSpot, or similar.
• ● Understanding of customer lifecycle management, segmentation, and personalization.
• ● Strong analytical skills with experience using data to drive decisions