Consumer Insights Sr Manager

Role Overview

We are looking for a Consumer Insights professional (6–10 years) who combines research expertise with an entrepreneurial mindset - someone who takes ownership, has a bias for action, and proactively brings the voice of the consumer into business decisions. This hands-on, end-to-end role spans across Qualitative and Quantitative researches such as brand health tracking, segmentation, comms testing, consumer journey mapping, opportunity sizing, and white space identification – driving growth across ALLEN’s offline and online businesses. Travel is expected for field immersions and market visits.

Job Responsibilities

• Manage Quant + Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc.
• Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, and
• market/category entry studies.
• Execute with Ownership: Moderate FGDs/IDIs (English & Hindi), design surveys, manage fieldwork, ensure robust data quality.
• Turn Data into Action: Analyze results, synthesize insights, and provide clear, actionable recommendations
• Collaborate & Influence: Collaborate with cross-functional teams (Marketing, Sales, Product, Academics, Analytics, CX) to embed consumer-centric thinking
• Liaise with agency partners/vendors: Ensure high-quality and timely outputs from external partners

What we are looking for

• Experience: 6–10 years in consumer insights / market research (agency + client side mix preferred but not mandatory)
• Expertise: Quant & qual research, moderation, survey design, analytics, report writing, insight storytelling
• Mindset: Entrepreneurial, proactive, high ownership, bias for action, problem solver
• Business Acumen: Ability to link insights to growth strategies and influence stakeholders

Languages: Fluent in English & Hindi

Mobility: Willing to travel for research and market immersions