Marketing Lead, Korea

Job DescriptionPurposeThe Marketing Lead is responsible for building and delivering the annual marketing/commercial plan and coordinating cross-functional teams to execute it effectively. The role leads category/brand performance analysis, translates insights into action plans, and drives innovation/new product development (NPD) in alignment with the Korea business direction.This position manages full marketing budget, leads the local Marketing team and ensures appropriate QA checks are embedded in the marketing workflow and partners closely with a QA Specialist within the Marketing function.ResponsibilitiesMarketing & Category/Brand StrategyDevelop short-, mid-, and long-term strategy for assigned categories/brands; define positioning, growth drivers, and portfolio priorities.Insights & Performance ManagementLead category/market/shopper/competitor insights and translate into prioritized action plans.Own business performance tracking across key KPIs and drive corrective actions with cross-functional teams.Innovation / New Product Development (NPD)Lead ideation and business case inputs; collaborate with project management and relevant functions through the full NPD lifecycle.Ensure concepts, claims, and consumer communication are consistent and market appropriate.Integrated Marketing & ActivationPartner with the Comms/Media team to plan, develop, and execute activation plans (including digital, social, in-store, PR as applicable).Ensure consistency across touchpoints and brand guidelines.Annual Plan & Cross-Functional LeadershipLead the annual commercial/marketing plan aligned to category/brand strategy and business targets.Align stakeholders to keep plans current and ensure NPD/activation plans deliver against prioritiesManaging QAEnsure a clear QA process and checkpoints are defined for key deliverables (assets, packaging/artwork inputs, digital content, trade materials).Support cross-functional alignment (Legal/Regulatory/Comms/Sales) to resolve issues and prevent rework.Budget management Develop and plan the annual marketing budget aligned with overall business objectives, growth targets, and strategic priorities.Allocate budget across channels and monitor, analyze its performanceTeam Leadership & DevelopmentLead, coach, and develop the Marketing team; set objectives and ensure clear ownership and accountability.Key Skills and QualificationsAdvanced degree in Business Administration, Marketing and/or equivalentMust have 10+ years of experience in FMCG marketing rolesExperience in the food (or Food & Beverage) industry is preferred.3+ years of experience leading teamsBusiness-level Korean and English communication skills (written and spoken).Strong understanding of marketplace dynamics and shopper behaviorProven ability to lead new product development projectsLiterate in 3rd party market data as well as in internal financial reportingExcellent presentation and excel skillsOther Skills and QualificationsThorough understanding of business principles and practicesProblem-solving skillsIntegrity; honesty; understanding of data privacy standardsStrategic-thinker, capable of combining everyday activities with long-term plansMulti-cultural mindset, ideally affinity with Korean cultureSuperior attention to detailPlanning skillsLocation(s)Heinz Korea Limited Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.