Director of Growth

The opportunityMost growth roles are about selling more of the same. This isn't one of <them.At> Sequencing, we're building technology that has the potential to fundamentally transform how people understand their health, prevent disease, and personalize wellness. Every improvement in growth means more people gaining access to information that can change the trajectory of their lives.Sequencing is looking for an exceptional Director of Growth to lead and scale an already substantial, multimillion-dollar performance marketing engine - and to discover and build what comes next. This is a hands-on, player-coach role for a growth leader who wants ownership over strategy and results. You’ll personally analyze performance, uncover opportunities others miss, test and unlock new channels, create repeatable growth systems, and continually raise the ceiling on what our business can achieve. The challenge isn’t simply spending more – it’s determining how, where, and when to scale while protecting customer quality, payback, and long-term value. If you're energized by solving hard growth problems, thrive in environments where there isn't already a playbook, and want to help scale technology that can genuinely improve millions of lives, we'd love to meet you.What you'll ownBuild the next growth engineDevelop the next generation of scalable customer acquisition strategies as traditional performance marketing tactics mature.Lead hands-on strategy and execution across paid and organic acquisition channels, with deep expertise in paid social (Meta, TikTok, and emerging platforms) and paid search, including campaign architecture, audience strategy, bidding, creative testing, measurement, and ongoing optimization of a significant marketing budget.Continually identify, validate, and scale new growth opportunities across paid, organic, partnerships, lifecycle, creator, referral, SEO, answer engine optimization, and emerging acquisition channelsBuild a diversified and repeatable growth engine rather than relying on a single winning channel.Own profitable growthOwn customer acquisition as a portfolio, with accountability for CAC, LTV, payback period, contribution margin, retention, and long-term customer value - continuously reallocating investment across channels, audiences, creative, and experiments to maximize profitable growth.Determine where additional marketing investment will generate attractive returns, recognize when performance is deteriorating, and adjust strategy accordingly.Lead from the frontStay close to the work every day, working side by side with the team to analyze performance, review creative, launch campaigns and experiments, troubleshoot issues, and accelerate execution.Own the creator-led performance creative pipeline and lead growth communication across the company - from outreach strategy and sourcing through paid social testing, executive updates, and cross-functional alignment on customer-facing messaging and priorities.Improve the systems, reporting, and operating rhythms needed to run a sophisticated growth function without a large team.Who you areYou’ve done this before.8+ years of experience scaling performance marketing for consumer technology, subscription, marketplace, SaaS, DTC, or another high-growth business.Proven experience managing and scaling substantial paid budgets across channels, accountable for CAC, payback, LTV, and contribution <margin.You> have adapted and built new growth playbooks as channels matured, competition increased, and traditional tactics became less <effective.You> are a <builder.You> are a highly accountable player-coach. You set the strategy, take ownership of outcomes, and stay close to the work - personally investigating performance, evaluating creative, and launching <experiments.You> are a solutions-oriented. You prioritize what matters, move quickly, and are equally comfortable leading and executing in a fast-moving <environment.You> are a strong creative partner. You turn performance insights into concepts, messaging, and tests alongside creative <teams.You> care about long-term value, not just campaign <metrics.You> are data <obsessed.You> do not accept surface-level explanations or rely on dashboards alone. You investigate until you understand why performance changed and what to do <next.You>’re relentlessly curious and you use data to form hypotheses, design experiments, make decisions quickly, and scale what <works.You> have strong command of experimentation, attribution, incrementality, funnel analysis, cohort performance, and unit economics - you dig past dashboards to understand why performance <changed.You> are an AI-native growth <operator.AI> is embedded in how you work, not added on afterward. You use AI every day to analyze data, accelerate testing, and produce more with a lean team, and you know where it creates real leverage versus where human judgment matters <most.You> use AI to materially increase what a lean growth team can accomplish - accelerating analysis, experimentation, creative development, and execution without requiring additional <resources.You> are relentlessly <curious.You> naturally search for new growth opportunities others <overlook.You> remain optimistic when channels change and view industry shifts as <opportunities.You> persist through difficult problems until you find a solution.Why this mattersMost companies ask marketers to sell more <products.At> Sequencing, every new customer gains lifelong access to information that can help them better understand their health, medications, inherited risks, and future.The work you do won't simply improve growth performance. It will help accelerate the adoption of technology that will transform healthcare from reactive to preventive and <personalized.You>'ll join a team building the world's most ambitious consumer genomics platform at a moment when advances in AI, whole genome sequencing, and precision medicine are fundamentally changing what's possible.If you've been looking for the opportunity to apply your growth expertise to something that genuinely matters - and to help build a category defining company - this is that opportunity.