About The Role

Role purpose

As the Marketing Specialist – Sports, you will play a pivotal role in executing and coordinating end-to-end marketing activities across our stores, across all markets.

This role will be responsible for translating brand guidelines into impactful local activations, coordinating agencies and partners, and delivering both in-store and digital marketing initiatives. The role requires a creative, outgoing, and commercially aware marketer who thrives in a fast-paced, multi-market retail environment.

What You Will Do

Marketing Execution & Campaign Delivery

Execute day-to-day marketing activities at store and country level across all relevant markets.
Apply and protect brand guidelines across all local campaigns, stores, and marketing materials.
Plan and execute marketing campaigns and advertising across digital and offline channels.
Coordinate store openings, brand activations, and external events, ensuring smooth execution and strong brand alignment.
Manage in-store marketing, including POS, merchandising, and promotional materials.

Channels & Activation

Deliver integrated campaigns across:
In-store marketing.
Digital and social channels.
Influencer and community activations.
Local media and partnerships.
Coordinate with local influencers, media contacts, and partners to enhance brand visibility.
Execute local CRM campaigns (SMS, email, loyalty pushes) where applicable.

Agency & Stakeholder Collaboration

Act as the key liaison with outsourced marketing agencies in local markets.
Collaborate closely with:
Country Retail Managers
Store teams
Sales, design, and supporting functions
Align with Sports Direct brand teams and follow required brand processes to support ongoing marketing activity.

Performance, Insights & Reporting

Track engagement, analyse performance, and report on campaign, digital, and media KPIs.
Maintain marketing calendars and budget tracking sheets, ensuring accuracy and control.
Gather and share customer insights, competitor activity, and store sales feedback to inform future campaigns.
Identify gaps in current execution and proactively recommend improvements.

Personal Attributes

Outgoing, energetic, and people-oriented
Creative, driven, and passionate about sport and brand-building
Natural influencer with strong communication skills
Comfortable working across cultures and travelling frequently
Curious, ambitious, and always looking to raise the bar (“dreaming big”)

What You Will Bring to the Role

Bachelor’s degree in Marketing, Business, or a related field.
2+ years’ experience in a marketing role, with a strong focus on brand activation.
Experience in fashion, lifestyle, or sports retail is strongly preferred.
Proven exposure to both online and offline marketing channels.
Creative, adaptable, and comfortable working in dynamic, evolving markets.
Fluent in English (written and spoken).
Valid Maltese Drivers license and car required
Passion for sport, brand-building, and experiential marketing.