PR and Global Market Intelligence Specialist

An importantrole in Flashnet’s next stage of business strategy and delivery. As Flashnet seeks resilient growth, expanding across markets and solutions, structured market intelligence becomes critical to informed decision making. This role will partner closely with Product, Sales, Marketing, Engineering and Finance. This role serves as the organization’s central source of market insight – delivering rigorous analysis, competitive intelligence, develop PR campaigns aligned with business goals, coordinate announcements (product launches, partnerships, events), draft speeches, statements, blog posts, and social content, and forward–looking perspectives that inform business prioritization, market entry, positioning, and long-term strategy. In a rapidly evolving Smart Street Lighting / IoT landscape, this position ensures strategy decisions are data driven, commercially grounded, and aligned with scalable growth objectives.

Role Purpose

The purpose of the PR and Global Market Intelligence Specialist is to serve as the organizations central source of market insight – translating complex internal and external data into clear, actionable intelligence that informs growth strategy. The role enables leadership to assess new market opportunities, refine competitive positioning, inform commercial structures for additional solutions/applications, and align product and go-to-market strategies with the identified data-grounded opportunities. Ultimately, this position ensures that the company’s next phase of expansion is guided by rigorous analysis, commercial discipline, and a deep understanding of market dynamics.

Key Accountabilities of the Role

I. The role will fully capture and utilise external and internal data as well as the evolving generative and agentic AI tools to deliver the following key elements on a Quarterly Management Report:

Market Intelligence & Industry Analysis

• Monitor and analyse global Smart Street Lighting, Smart City and IoT market trends, adjacent technologies, and regional regulatory developments
• Identifying emerging market segments, whitespace opportunities and disruptive risks
• Develop TAM/SAM/SOM assessments and growth models for the business
• Provide targeted, segmented and prioritised market analysis which refines market data to align with Flashnet’s key differentiators and target customer segments
• Analyse key customer segment business models to identify value-generation, cost reduction and willingness-to-pay priorities for different markets and segments

Competitive Intelligence

• Track competitor’s product launches, partnerships, pricing and overall positioning
• Build and maintain competitor benchmarking framework
• Provide strategic insight on differentiation opportunities and positioning gaps

Strategic Decision Support

• Deliver structured insights to support:
• New market entry business cases and decision-making
• Potential use-case expansion
• Product roadmap prioritization
• Pricing, packaging and licencing strategies
• Prepare management team – reports, dashboards, and board level briefings

Data and Insight Generation

• Integrate internal data (sales performance, customer data) with external market data
• Develop forecasting models and scenario analyses
• Tracks Flashnet market performance over time, including market share, win/loss ratios, key reasons for wins/losses
• Establish KPIs and intelligence reporting frameworks

Cross Functional Collaboration

• Partner with Product to validate product market fit hypotheses
• Support sales with specific insights and opportunity sizing
• Inform marketing with segment positioning and messaging inputs
• Provide finance with market assumptions for planning cycles
• Provide information to senior leadership to analyse performance and enhance strategic decision-making

Intelligence Infrastructure

• Evolve standardised and secure AI-enhanced tools for repeatable market monitoring processes
• Build a centralized knowledge repository for market insights
• Recommend tools, data sources, and automation improvements

II. The role will fully capture and utilise external and internal data for PR activity

Media Relations

• Build and maintain relationships with journalists, editors, and media outlets
• Write and distribute press releases
• Pitch stories to secure media coverage

Reputation Management

• Shape and protect the public image of the organization
• Respond to negative press or crises (crisis communications)
• Monitor public sentiment and media coverage

Communication Strategy

• Develop PR campaigns aligned with business goals
• Define key messaging and brand voice
• Coordinate announcements (product launches, partnerships, events)

Content Creation

• Draft speeches, statements, blog posts, and social content

1. Event Management

• Organize press conferences, launches, or media events
• Manage public-facing campaigns or brand activations

1. Internal Collaboration

• Ensure messaging consistency across all channels

Qualifications, Experience & Skills

Experience & Qualifications

Required

• 2-5 years experience in market intelligence, PR, strategic consulting, corporate strategy or business analysis
• Experience in Smart Street Lighting, IoT, SAAS, hardware-enabled software, or connected service ecosystems highly beneficial
• Strong analytical and financial modelling skills including use of AI-enhanced tools and applications
• Proven ability to synthesize complex data into executive level insights
• Experience building TAM/SAM/SOM models and growth forecasts
• Strong presentation skills with experience preparing management team and senior leadership materials

Core Competencies

• Strategic thinking and commercial acumen
• Data collection and analysis including AI-enhanced tools
• Market research and analysis
• Customer and Market analysis
• Structured problem-solving ability
• Strong business judgement
• Intellectual curiosity about technology and emerging markets
• Ability to work independently and manage ambiguity
• Executive communication skills
• High attention to detail with big-picture orientation

R e s p o n s i b i l i t i e s

1. Brand Positioning: Ensure the application of brand guidelines and brand templates and inform the organization on the importance of brand alignment and positioning.
2. Events Planning and Delivery: Plan and deliver smaller events to ensure that the events are produced according to schedule, within budget, and meet all deadlines, and work closely with, and coordinate activities of, all other parties involved in the design, development, sales, marketing, and delivery of the events.
3. Sales Promotion: Develop and implement standard sales promotion programs to boost sales and customer loyalty, following the guidelines.
4. Marketing Communications: Contribute to the development and delivery of marketing communications campaigns across all media to support the business plan and increase sales.
5. Supplier Management: Maintain day-to-day contact with business-critical suppliers and respond to complex incidents with suppliers or supplies/services to analyze performance and provide feedback on key supplier management indicators.
6. Content Creation: Collate and summarize information for use in developing content and write first drafts of straightforward content for print or websites.
7. Marketing Campaign Development: Carry out supplier and contract management tasks to support advertising, promotion, and other marketing campaigns.
8. Multiagency Work: Work collaboratively with other professional teams and over organizational boundaries to ensure service users experience cohesive and seamless support to meet their needs.
9. Personal Capability Building: Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation, where relevant, to improve performance and fulfill personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

• E d u c a t i o n a l R e q u i r e m e n t s : Short-Cycle Tertiary Education
• G e n e r a l E x p e r i e n c e R e q u i r e m e n t : Sound experience and understanding of straightforward procedures or systems (7 to 12 months)
• M a n a g e r i a l E x p e r i e n c e R e q u i r e m e n t : Basic experience of coordinating the work of others (4 to 6 months)