Senior Marketing Executive - Kuwait

Support the Marketing Managers in the development, ideation, and strategic planning of key projects and brand initiatives for Bloomingdale’s 360 and ATI luxury brands in Kuwait, while executing engaging campaigns and experiences and creating compelling social media content.

Functional Roles and Responsibilities

• Build monthly calendar for PR & Marketing and ensure they are aligned with content calendars and business priorities
• Lead ideation on monthly activities and creative storytelling in coordination with internal departments (content, social, creative…) ensuring consistency across platforms
• Recommend creative and cost-effective marketing activities and source events/sponsorships to consider partnering with to build brand awareness across key markets
• Manage brand marketing spend ensuring all activities are within budget making savings where possible
• Be the expert on market trends and share findings internally to leverage across campaigns
• Drive branding activities in line with buying team priorities
• Develop partnerships with key brands to drive on-site traffic and differentiation from competition
• Sign off artwork ensuring brand tone of voice and image is maintained
• Drive media campaigns alongside digital marketing team, ensuring trackable KPIs and brand building activations
• Support head of marketing and engagement manager in executing CRM and loyalty strategies and tactical plan to increase customer acquisition, retention and satisfaction.
• Liaise with internal & marketplace teams on GWP selection & tactical promotions
• Build the cross-category/cross-brand customer profile and identify activities to target each segment
• Create compelling social media content of the commercial and marketing activities taking place in store and outside of the stores
• Work closely with social media team on strategy building to drive growth across platforms
• Build brands in partnership with key social platforms (Instagram, YouTube, Snapchat), leading branding activations to grow awareness in the region
• Ensuring delivery of tasks within budget and guidelines
• Create strong relationships with mall managements, KOLs and media scene in Kuwait
• Oversee planning and coordinating events – sponsorships, brand visits, PR activations, VIP events etc.
• Coordinate with the events teams to sign off on venues, F&B & decoration ensuring brand image and perception is maintained
• Negotiate best rates with production & events agencies/ suppliers to optimize costs
• Select and sign off on upcoming events in key markets, securing sponsorships & exposure through partnerships
• Sign off on brand guidelines for events, ensuring brand image is maintained

People Management Roles and Responsibilities

• Guide and motivate teams to enhance performance and produce quality work

Knowledge and Skills

• Good understanding of the luxury industry and market in Kuwait
• Ability to create compelling social media content of in store activations / events / collaborations
• Extremely strong customer focus – prioritizing customer experience above everything else
• Strong leadership and communication skills, including being able to lead cross-functional teams to help achieve specific targets / goals
• Strong project management/organizational skills, including the ability to prioritize and handle multiple tasks simultaneously and provide strong attention to detail in a fast-paced environment
• Strong commercial acumen, preferably with retail and e-commerce experience
• Proactively monitoring the latest trends and making suggestions where necessary

Languages

• English & Arabic