Senior Executive, Marketing

Senior Executive, Marketing (UE3) JOB PURPOSE The Senior Executive, Marketing is responsible for supporting the development and execution of sales launch strategies, marketing campaigns, and promotional activities for property development projects. This role requires strong coordination and communication skills to manage multiple stakeholders, both internally and externally, ensuring smooth execution of marketing initiatives. The individual will also be involved in creative development, competitor analysis, and post-mortem reporting to enhance marketing effectiveness and drive sales performance. JOB ACCOUNTABILITIES No. Accountabilities 1 Sales Launches & Marketing Execution – Assist in planning and execution of all sales launches, marketing activities, roadshows, and exhibitions while ensuring the effectiveness of marketing campaigns. 2 Vendor & Agency Coordination – Liaise with creative agencies, suppliers, and consultants to ensure the quality and effectiveness of marketing materials, including scale models, artist impressions, brochures, and various advertising media (print, online, electronic, and direct mail). 3 Market & Competitor Analysis – Monitor real estate market trends, competitor projects, design, facilities, and pricing strategies. Conduct post-mortem evaluations to measure marketing effectiveness. 4 Project & Deadline Management – Ensure all assigned tasks are carried out diligently, efficiently, and within agreed timelines. 5 Showroom & Sales Gallery Maintenance – Oversee the upkeep and maintenance of sales offices, show galleries, and show units to ensure they are in excellent condition. 6 Documentation & Compliance – Track and maintain all management papers and payment documentation to ensure audit compliance. MINIMUM ESSENTIAL QUALIFICATIONS & TECHNICAL COMPETENCES Formal Education Minimum Degree in Marketing / Communication. Work Experience 5-8 years of experience in marketing, property sales administration, or marketing support. Skills / Knowledge/ Qualifications • Strong project management skills with the ability to multitask and meet deadlines. • Experience in marketing, sales support, and creative campaign execution. • Ability to coordinate and manage external vendors, agencies, and suppliers. • Good analytical skills to assess market trends, competitor strategies, and campaign performance. • Proficiency in design briefing and working with marketing collaterals. • Strong communication and stakeholder management skills. • Attention to detail and ability to ensure compliance with corporate standard.