SALES KAM AFH – Recreation & Retail

This role is responsible for defining and driving the long-term channel strategy (PSP) in alignment with the AFH-R&R sector strategy, ensuring sustainable growth, profitability, and competitive advantage.The role leads the identification of business opportunities and translates customer insights into strategic plans that deliver volume, market share, and revenue objectives. It is accountable for developing customer-specific strategies, annual operating plans (AOP), and SMART execution plans across key commercial levers, including portfolio, merchandising, promotions, pricing, service, and distribution.Working closely with customers and internal European sector teams, the role drives value creation through strategic negotiations, revenue management initiatives, and the implementation...