Marketing Executive (Sparks English)

JOB DESCRIPTION – MARKETING EXECUTIVE (AREA)

Role Objective

• The Marketing Executive plays an important role in supporting sustainable student growth through structured planning, disciplined execution, and continuous improvement.
• Drive revenue growth through strategic event execution, partnership development, and performance-driven marketing initiatives.
• This role contributes directly to company growth by delivering measurable results from marketing initiatives to New Student growth.

Key Responsibilities

• 1️. Event Management (End-to-End Ownership)
• Serve as the marketing focal point for the assigned area.
• Identify and source potential events through active canvassing (schools, malls, communities, and other relevant partners).
• Develop event concepts aligned with acquisition and student growth objectives.
• Plan and execute events end-to-end: ideation, budgeting, stakeholder coordination (internal & external), logistics, and on-site execution.
• Ensure all events follow SOP, timeline, and allocated budget.
• Support on-ground engagement and pitching to maximize the conversion opportunities.
• Conduct structured post-event evaluation and propose improvement plans.

1. Partnership Development

• Build and maintain strong relationships with schools, malls, communities, and other relevant partners.
• Conduct active canvassing and pitching to open new collaboration opportunities.
• Negotiate and coordinate partnership activities that support lead generation and brand visibility.
• Maintain ongoing partner engagement to secure recurring and sustainable collaboration opportunities

1. Campaign & Budget Coordination

• Support execution of local marketing initiatives aligned with company strategy.
• Monitor and manage marketing expenses within the allocated budget.
• Provide data-based recommendations to improve acquisition efficiency and event effectiveness.